Formulation and essence of "moderate" packaging (2)

2. The "moderate" formulation and substance

From the premonition that people are limited in the limited and scarce resources of material resources, they are eager to strengthen the development of resources. At the same time, they also try their best to broaden the rational use of resources and necessary ways of restraint from multiple fields and forms. With the active participation of government departments, industry associations, and production companies, Shanghai conducted two years of research and extensively listened to opinions and suggestions of industry enterprises, and proceeded to establish the “appropriate packaging” theory and the “moderate packaging of Shanghai commodities”. Measures (hereinafter referred to as "approach") are formulated.

2.1. "Moderation" Originates from Analysis of National Conditions and Reference from Foreign Countries

The term "moderate" refers to the formulation used in reference to foreign countries, such as appropriate and applicable. However, the significance of the study is more general and abstract, making it difficult to measure and evaluate. Combining China's national conditions and "measures," there are "quantity," "degree" and other quantitative indicators, so creatively selected as "moderate" packaging.

2.2, "moderate packaging" function of substantive positioning

In view of the over-functional defects in packaging "over", the functional positioning of "moderate packaging": proper protection function, proper use of materials, appropriate volumetric capacity, reasonable cost and cost, and complete description of labels, labels, and signs. And in the "measures" to specify the packaging volume, internal voids and cost of product value and other quantitative indicators.

3, dialectical understanding of "moderation" and reasonable treatment of "excessive"

According to the investigation and analysis, there are many reasons for the phenomenon of "excessive" packaging, and some contradictions must be rationally handled through dialectical understanding.

3.1. There are contradictions between different types of products and different levels of consumption

Reflect the more concentrated packaging of excessive goods, mainly high-end food (moon cake, etc.), cosmetics, health products and high-grade tobacco, wine, beverages and other packaging. Producers and operators insist on the general nature of commodity functions, and their structures, materials, and processes have special uses. For example, cans in beverages have not been considered "ahead of consumption." Some of the health care products are small in size and value-heavy goods, and most of them are used for gifts. Too small packaging is not conducive to production and sales.

In different levels of consumption, most of them generally oppose the “excessive” packaging, and complain that they “purchase money to buy packaging.” However, some higher-level consumers are willing to pay a bit of price, and they are reassured and gratified.

3.2 There is a gap between domestic packaging level and foreign packaging

China is a developing country. Although the packaging industry has developed rapidly, compared with advanced countries, there is still a large gap in the level of packaging. In the development of the commodity economy and improvement of domestic and foreign market competitiveness, the packaging level must be dedicated to upgrading, changing the situation of weakness, and paying attention to maintaining the development of the company's production.

3.3 Promoting proper packaging involves multiple fields and society

The implementation of “moderation” and containment of “excessive” packaging will inevitably involve or even touch the areas of production, circulation, and consumption. When it affects the profitability of producers and the waste of consumer habits, it will inevitably suffer from different forms of resistance, and it is necessary to carry out propaganda and education and establish credit management. And the new style of civilized economy.

4, "difficulty" first to moderate the moon cake packaging into the mainstream

The most strongly reflected in the society is mooncake packaging. Some people think that it is a traditional gift for traditional festivals. Excessive packaging has become a chronic disease and it is difficult to change it. After research and analysis, and obtained relevant moon cake production industry and enterprise support, the decision-making selected some "difficulties" to initiate the attack.

4.1 Formulating "Detailed Rules" in Accordance with "Measures" to be issued six months ahead

Under the “Measures: Prescription”, five industry associations such as the Shanghai Sugar Industry Association and the Shanghai Packaging Technology Association have formulated the implementation regulations for the “Interim Measures for Appropriate Packaging of Mooncakes in Shanghai”. At the same time, the production cycle of “moon cake” industry is relatively long. Must be rushed to the production preparation stage, to advance to the relevant production units on March 11, 2005, to facilitate the effective implementation.

(to be continued)