Packaging Road Exploration: Adjusting the development strategy under the traction of the “Vebrun effect”

Source: Packaging Zone

Commodity packaging continues to develop at the high end, and a new economic theory emerges – the “Vebrun effect”. Faced with this new market form, packaging and printing enterprises should adapt to the market changes as soon as possible under the guidance of the “Vebron effect”, adjust the development strategy, lead with high-grade design concepts, and support high-grade technology.

The “Vebrun effect” is a theory put forward by the American economist Veblen: the higher the commodity price is, the better it can be sold. It means that the consumer’s demand for a commodity increases because of its higher price. It reflects the psychological desire of people to spend splurge.

Faced with this new form of market, packaging and printing enterprises should adapt to market changes as soon as possible under the guidance of the “Vebrun effect”, adjust their development strategies, lead with high-grade design concepts, high-grade technical support, and high grade. The market atmosphere is created to develop a high-grade commodity market.

Leading the concept of high-grade design

Any packaging product is inseparable from the design, high-grade design concept is the cornerstone of high-grade packaging products. The level of product packaging depends entirely on the design of the packaging and should give full play to the leading role of the design. Only high-grade designs can have high-quality packaging products.

The design has two meanings here: one is the overall design concept of the whole package, including the capacity, volume, specification, shape, service object of the package; the second refers to the specific design of the package, including what pattern and color Matching, especially with the times, pay attention to the use of modern elements, combined with the characteristics of the times, mobilize all design methods, and fashion, to design high-quality works that attract consumers' attention, to enrich the commodity market. So how do you create the “Vebron effect”? There are so many points that must be done.

From life, higher than life. The design concept of the designer must be rooted in the fertile soil of life, establish a high-grade concept, have high-grade quality, and practice high-grade skills to meet the high-grade needs. Life is the source of creation. We must design high-quality packaging products that consumers love. Only in the process of deepening the life and deepening the market, we must grasp the first-hand materials, find creative inspiration, and innovate design concepts to create the characteristics of the times. And distinctive high-grade packaging products.

Mobilize the expressiveness of color. Color is for the work. To use good colors, you must find out the service objects, performance patterns, product types, and then determine the use of color. According to the characteristics of the products in each period, change the traditional concept of color with the times. Abandon the use of color schemes of red and green, as far as possible, to achieve the same softness and softness, color coordination and unity, highlighting the characteristics of goods. A good design work must be a reasonable color, simple and expressive, tailored to the product, and become a favorite brand of consumers.

Focus on packaging features. In modern packaging, it gives the packaging more functions. In addition to packaging goods, protecting goods, and facilitating handling, it also has the functions of beautifying goods, promoting goods, and disseminating knowledge. In the process of designing packaging boxes and boxes, it should be sufficient. Considering these factors, the packaging function is more fully expressed and more attractive to consumers, which is a good foundation for product promotion.

The high-grade packaging design leads the trend of the times, reflects the characteristics of the times, is the embodiment of the core values ​​of modern packaging concepts, caters to the changes in consumer demand, and becomes a passport for enterprises to enter the market.

Support for high-grade packaging concepts

I believe that the spirit of human exploration is endless, so some of our future packaging will be designed with some simple craftsmanship and ingenious design, so that the products that are known and familiar can enjoy the layers of surprise in the process of opening. The reason why we say that over-packaging is also partly because the appearance of the packaging is too prominent. When the user opens the product layer by layer, it finds that the actual feeling brought to you is lower than the expected value given by the appearance, so the packaging is excessive. On the other hand, some luxury goods, the packaging appearance is only a simple image text arrangement, but when revealing the final product, the material, touch and visual layer of the packaging are progressive, and finally the product is pushed to the climax. Successful products have not yet ended, and some packagings will continue to play a decorative role, and even need to match the products to complement each other.

It is believed that the recycling of printed materials, environmental protection and pollution-free printing process, environmental protection and low cost are all necessary for future printing. Once the product leaves the package itself, does the packaging have any retained value? Or will it cause pollution to the natural world even if it is discarded? Even if it is not contaminated, it will cause more processing cost for the disposal of the waste packaging due to excessive packaging, thus changing the environment. Caused by pollution? In fact, many packaging products have begun to consider such problems and are used in actual products.

The times are changing rapidly. The packaging of the future must be full of personalized fashion design. The product packaging is not limited to the inherent thinking routine, and will make full use of the huge resource of the Internet. You can boldly imagine that various technologies will also be integrated. In the packaging, water, electricity, light, and sound may become the elements of packaging.

Editor in charge: Ge Hongyan

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