The Importance of Product Package Color to Marketing

Commodity packaging is an important part of a commodity. It is not only an indispensable outer garment, but also plays a role of protecting the commodity, facilitating transportation, sales, and consumer purchase. It is also a miniature image of a commodity manufacturing company. Color, as an important element in the design of commodity packaging, not only plays a role in beautifying the packaging of commodities, but also plays a non-negligible function in the process of commodity marketing.

Focus on the role of advertising in advertising and attracting consumers' attention

When a human visual organ observes an object, the color perception accounts for 80% within the first 20 seconds, and its shape only accounts for 20%; after two minutes, the color accounts for 60% and the shape accounts for 40%; after five minutes, it takes up half . Subsequently, the impression of color persists in human visual memory. The main colors of a good product package will be particularly noticeable, inducing consumers to use color-consistent product packaging, and thinking about the exquisiteness of goods, resulting in a desire to purchase. Therefore, companies should pay attention to the important role of color in the design of commodity packaging, so that when designing the color of commodity packaging, packaging designers should try to design a color that can quickly capture the eyes of consumers in line with the identity of the commodity in order to improve the quality of corporate products. Competitiveness in sales.

Pay attention to the role of the color of commodity packaging in promoting sales of goods

The color of merchandise packaging will stimulate people's physiology and psychology. The ancients talked about “seeing pleasure in the thirst” because people saw the bright colors of the plums in the paintings, making people psychologically yearn for them and physiologically responding. In food packaging, the use of colorful bright pink, orange, orange and other colors can emphasize the smell of food, sweet smell, taste and taste. Chocolate, cereal, and other foods use warm colors such as gold, red, and brown to give people fresh, delicious, nutritious feelings. Tea is packed in green and gives a fresh and healthy feeling. The packaging of cold foods and drinks uses blue and white with a cool and snowy feeling to highlight food freezing and hygiene. Tobacco and alcoholic foods are often used in elegant and simple colors. Only in this way can the product packaging design continuously improve to a new level and sublimate to a certain new level, so as to play an important positive role in promoting product sales under market economy conditions.