The status quo and development trend of packaging anti-counterfeiting technology

The Status Quo & Developing Trend of Counter-fake Package Technology
——Comprehensive Counter-fake Package

[Abstract] This article makes a brief review of the packaging anti-counterfeiting technology in China, points out the existing problems, puts forward a good standard for anti-counterfeit packaging, and predicts that the integrated anti-counterfeit packaging is the direction of future anti-counterfeiting technology.
Keywords: packaging, integrated anti-counterfeiting, current trends, counterfeit and shoddy products have become rampant to hinder China's economic development and interfere with the socialist market economic order. How to use product packaging for effective anti-counterfeiting is a major issue for us. The current anti-counterfeit work still has the misunderstanding of simply relying on a certain technology and neglecting management, ignoring comprehensive anti-counterfeiting, and not paying attention to consumer's recognition ability and level, and the anti-counterfeiting effect is not ideal. Effective anti-counterfeiting methods should be easy for consumers to identify without the need for professional knowledge, the use of technology is extremely difficult to imitate, and the low cost of anti-counterfeiting is an organic combination of science and technology and management technology. This should be the direction of development of packaging security.
1. Status Quo and Review of Anti-counterfeiting Technology At present, various anti-counterfeiting technologies are mainly implemented using packaging as a carrier. According to the basic materials they rely on, they can be divided into: paper anti-counterfeiting, printing technology anti-counterfeiting, ink anti-counterfeiting and structural anti-counterfeiting and laser, bar code, code anti-counterfeiting technology.
1.1 paper anti-counterfeiting technology mainly laser hologram security paper, watermark paper laser hologram security paper, is the holographic pattern directly on the paper. The price of this security paper is only slightly more expensive than ordinary composite gold and silver cardboard. It is equivalent to only one-tenth of the price of holographic anti-counterfeiting labels and is easily accepted by merchants. But the technology is easy to copy.
The watermark is formed by pressing in the papermaking process. The required logos and patterns can be incorporated into the paper. These patterns are not easy to see under normal circumstances, only to see the strong light. Watermarks are still considered by today's anti-counterfeiting experts around the world as an effective anti-counterfeiting technology. Because of its complicated manufacturing process, counterfeiters are at a loss. Checking the watermark is also one of the most effective means to identify true and false. The use of watermark anti-counterfeiting in packaging and decoration will be a trend in the future.
1.2 printing anti-counterfeiting technology using hand, convex, concave peace, convex, concave and concave and other multi-process printing and printing more difficult packaging decoration printing products, anti-counterfeiting effect is better. Multi-color printing, you can print a variety of colors at once, and the middle transition soft. Since it is difficult to see the position distance of the ink tank partition from the print, it can also play a certain anti-counterfeiting effect. If such a process is applied to large-area shading printing, its anti-counterfeiting effect will be more prominent. Gravure printing technology, gravure printing anti-counterfeiting effect is better. As the printing technology is easy to grasp, the overall anti-counterfeiting effect is poor.
1.3 Ink anti-counterfeiting technology Anti-counterfeit inks are special printing inks that are made by adding special properties of anti-counterfeit materials to ink binders and special processes. Its specific implementation is mainly printed on tickets, product trademarks and packaging in ink printing. This type of anti-counterfeiting technology is characterized by simple implementation, low cost, good concealment, bright colors, convenient inspection, and strong emphasis. It is the preferred anti-counterfeiting technology for banknotes, tickets and trademarks in various countries. The types of anti-counterfeiting inks mainly include: ultraviolet fluorescent inks, sunlight-induced color-changing anti-counterfeit inks, thermal security inks, magnetic inks, and biochemical reaction inks. The disadvantage is that consumers do not recognize it easily.
1.4 Bar code, code anti-counterfeit identification and telephone identification system The product bar code is a kind of product code, which is designed for human beings to effectively manage products such as computers. At present, there are generally only two kinds of barcodes with anti-counterfeiting features. One is an invisible barcode, and the other is a metal barcode. However, bar code anti-counterfeiting technology is not suitable for direct consumer identification. The code anti-counterfeiting identification and telephone identification system is to identify all the records of all network access products in the anti-counterfeit data center library by setting a random password on each product, so that consumers can use phone, computer and other tools to verify the correctness of the password. The authenticity of the product. However, there are loopholes in the security code identification code, and most consumers are reluctant to make inquiries. This leaves a hole for counterfeiters.
2. Development trend of anti-counterfeit packaging technology: The comprehensive anti-counterfeit packaging integrated anti-counterfeiting packaging technology is guided by management science and breaks through the limitations of pure technology anti-counterfeiting ideas. It uses packaging materials with extremely strong anti-counterfeiting capabilities as the carrier to organically apply various anti-counterfeit technologies. Technical and management techniques, in accordance with the law of counterfeit counterfeit distribution of inferior products and the prevention of counterfeit counterfeit distribution of inferior products, design and manufacture a packaging product with a strong anti-counterfeiting capabilities and a comprehensive anti-counterfeiting technology with mandatory management measures. The comprehensive anti-counterfeit packaging technology basically includes seven aspects: anti-counterfeiting science and technology, subsidiary product function technology, management technology, basic material technology, structural form technology, warning language technology, and end-of-life technology.
2.1 Integration of science and technology: If watermark anti-counterfeiting technology, fiber texture technology, ink printing technology and other anti-counterfeiting technologies are integrated, it is extremely difficult to copy.
2.2 Affiliated product function synthesis: It is a technical means that integrates a variety of ancillary products and functions into anti-counterfeiting—anti-counterfeit packaging, such as the name of the plant, trademark, certificate, label, manual, warning language, advertisement, company profile, promotional card, quality Three-bundle certificates, packaging and other ancillary products (or subsidiary functions) are collected on the package, with no increase in cost or little increase in features.
2.3 Management Technology Integration: Based on the comprehensive technology and the functions of the subsidiary products, the certificate, label, and quality Three Guarantees Certificate (including at least the Quality Three Guarantees Certificate) together with the sales invoice will be used as consumers and distributors as consumers. Provide the necessary and sufficient conditions for after-sales service (maintenance, return, exchange, claim), make subsidiary products play a mandatory role, become a technical means of anti-counterfeit packaging, become an indispensable part for consumers to purchase products, and force distributors to integrate anti-counterfeit packaging with The products are sold to consumers, and consumers are forced to request packaging as well as an invoice. In this way, it is impossible for distributors and lawbreakers to use genuine packaging for counterfeit goods, which has served the purpose of one-time use, unsealing, destruction, and reuse after use.
2.4 Composite base materials: such as laser holographic watermark paper and plastic film composite. The plastic film can be one or two layers, which can play a role in aesthetics, moisture resistance, wear resistance and strength. It can be used as both inner packaging material and outer packaging material. Use a variety of anti-counterfeiting inks, various advanced printing equipment, printing and packaging, and so on.
2.5 structural forms of technical means: In the form of the structure can be used bag seals, adhesive tape seals, box seals, card seals, ring seals and other ways to be achieved. For different products, use different structures to achieve its anti-counterfeiting capabilities. Such as the smaller size of the product using a bag or box seal; bulky seal with non-adhesive tape; cylindrical product with a ring seal or adhesive tape; cigarette products can be sealed with a card or box; for some famous Products or imported original products can be affixed with adhesive tapes in key areas; they can be used as packaging, they can also be used alone, and they can also be used in combination. In this way, the role of structural forms in anti-counterfeiting technology can be fully utilized.
2.6 Warnings Technical means: Specially marked warnings are added to the conspicuous or sealed areas of the anti-counterfeit packaging, prompting consumers how to identify genuine and fake products, and after deciding to purchase products for payment, they must notify the distributor at the same time as they request the invoice. Obtain anti-counterfeiting packaging to protect their legitimate rights and interests (returns, replacements, maintenance services, and claims with invoices and quality guarantees), while leaving no opportunities for dealers and criminals to use counterfeit packaging for counterfeit goods.
2.7 Disposal of technical means: Once the seal of the anti-counterfeit packaging is torn, once the sticker is torn off, the anti-counterfeit packaging will be scrapped and cannot be reused. In this way, the opportunity of using anti-counterfeit packaging for counterfeit goods is not provided for dealers and lawbreakers, and the effects of the above six anti-counterfeiting technologies and means are further strengthened and consolidated. In order to achieve the purpose of the use of composite packaging management mandatory anti-counterfeiting technology.
Comprehensive anti-counterfeiting packaging technology is realized by manufacturing a comprehensive security bag or an integrated security seal.
2.8 Features of Integrated Anti-Counterfeiting Packaging Technology 2.8.1 Technical Complexity Difficult to copy: Watermark Trademarks and names are formed during the papermaking process and are difficult to copy. Compared with other anti-counterfeiting technologies, it is not easy to imitate. It has made general fraud easy to falsify.
Watermarking technology has become a consumer-familiar anti-counterfeiting technology. Consumers do not need to have other professional knowledge. As long as they can identify the true and false of the renminbi, they can identify the true and false of the goods with a naked eye. Compared with the features that other anti-counterfeiting technologies need to be identified with the help of special instruments and professional knowledge, it is easy to identify and easy to promote. It turns expert identification into ordinary consumer recognition.
2. 8.2 has a strong physical anti-counterfeiting features: integrated anti-counterfeiting packaging product trademark, factory name, certificate, label, brochures, warnings, corporate advertising, briefing, reward cards, quality Three Guarantees certificate, packaging and other ancillary products set in one , Become the product's internal packaging or packaging, become an integral part of the product itself, so that product anti-counterfeit packaging has a strong physical anti-counterfeiting capabilities. Compared with other anti-counterfeiting technologies, which are only attachments on an accessory product, this makes the entire product and accessory products more vital due to this special anti-counterfeiting function, thus becoming the soul of the product.
2. 8.3 Dual functions with mandatory anti-counterfeiting: Integrated anti-counterfeit packaging is an enterprise that integrates product certifications, labels, manuals, warnings, corporate advertisements, briefs, reward cards, quality triple pack certificates, packaging and other ancillary products. A good helper for after-sales service. The warning statement in the sealing department clearly stipulates that the user must present the product certification, quality three packs of certificates and invoices at the same time to be able to enjoy the enterprise after-sales service including return and exchange.
The above two entity functions have strengthened the use of products, certificates, labels, quality Three Guarantees certificates, warnings, packaging and other ancillary products and anti-counterfeiting technologies to control consumers' efforts, so that consumers must carefully read the warnings when purchasing products. Language, tearing open the product anti-counterfeiting packaging before confirming the authenticity of the payment and purchase, and the product anti-counterfeit packaging and invoices together to take away, not for the operator to leave room for the real.
2.8.4 The integrated anti-counterfeit packaging has the characteristics of one-time use (rejected after being torn off) and cannot be reused. In this way, those social unscrupulous elements will not be given the opportunity to recycle old packaging. This is one of the features of the integrated anti-counterfeit packaging that is superior to other anti-counterfeiting technologies.
2.8.5 Low cost of use: Enterprises using comprehensive anti-counterfeiting technology can use integrated anti-counterfeiting technology without increasing the cost of packaging. For most companies, integrated anti-counterfeiting technology can be applied without adding equipment.
With the development of science and technology and the improvement of management level, anti-counterfeit packaging will inevitably develop in the direction of combination of science and technology and management technology, with features of easy identification, low cost, comprehensive anti-counterfeiting effect, and easy promotion.