2011 furniture white paper furniture environmental protection is the most questioned

★No one thinks that the bed is completely environmentally friendly

★80% pay attention to sofa environmental issues

★ 70% believe that no matter what cabinet will save environmental hazards

Beginning in December, a series of questionnaires on the purchase of large pieces of furniture were launched and positive feedback was received. From the data obtained from the survey results, we have most directly received the concerns and attitudes faced by consumers in the current market when they purchase large pieces of furniture. What we have noticed is that in the purchase of different furniture, there are many problems that consumers repeatedly repeat their worries, and these problems that consumers generally face in the eyes of consumers are the upcoming New Year. The furniture industry is worthy of reference and attention to big problems.

The survey results show that no one thinks that the bed is completely environmentally friendly, and 80% pay attention to the environmental protection of the sofa. Seventy percent think that no matter what cabinet, there will be environmental hazards.

Furniture environmental trust crisis broke out

Businesses love to promote environmental performance, but consumers do not trust the environmental quality of furniture. This difficult-to-communicate relationship can be one of the most embarrassing relationships of the year. Environmental trust is too low is the most common furniture ill we found in the survey. In the survey results data, consumers' collective environmental trust for each piece of furniture is close to zero.

Although more than half of consumers have not really encountered a difficult environmental hazard, almost no one believes that they trust the current furniture is completely environmentally friendly, and most consumers maintain a high level of concern for furniture environmental protection. On the issue of environmental protection, the weak attitude of consumers has forced them to “strengthen the security” of furniture that has moved into their homes.

Cases of infringement due to unqualified environmental quality are numerous and often lead to a chain of reactions, so we cannot consider consumer concerns about environmental protection as an overreaction. It is worth noting that the brand effect is no longer the main basis for consumers to judge whether environmental products are or not. The survey results show that consumers who trust the brand and trust the environmental performance of the product are less than 10%.

At present, consumers' ability to judge whether furniture is qualified or not is too low-level. It is only judged by taste, and it is impossible to fully determine whether furniture is environmentally friendly. The identification of the environmental performance of furniture is complex and risky, and the destructive testing discourages consumers, so most consumers are in a state of worry but helplessness. Undoubtedly, consumers are expecting an environmentally friendly detection method that is simpler and fully protects consumers' rights.

The survey results show that nine adults do not accept second-hand bed, 80% refuse to buy second-hand sofas, and 30% can accept second-hand bookcases. Sixty percent of the old sofas are chosen to give away.

Second-hand furniture into the king of chicken

Second-hand furniture should be rated as a well-deserved annual chicken rib. Few people are willing to buy, and few people think of going to resell. When moving or knocking out upgrades, the old furniture in the home is also very confused.

We conducted two surveys on second-hand surveys for each piece of large-scale furniture. One question was “how to deal with old furniture.” Another question was “can you accept the purchase of second-hand furniture?” The result we get is that the closer the furniture is, the smaller the acceptance of second-hand goods. For the whereabouts of old furniture, the vast majority are shown as "discarding", "waste recycling" or no good processing experience.

This year we have been discussing the whereabouts of old furniture more than once, and we have also sought out Taobao for second-hand furniture for readers. However, in the sale of mainstream furniture, the use of second-hand furniture is a huge chicken rib, and it is stuck in front of everyone facing this problem - especially those who need to deal with old furniture. The survey results show that the more common problem facing consumers today is that when dealing with old furniture, few people think of “finding a professional old furniture purchase agency”.

Such a result does not necessarily mean that the consumer's concept is old or not environmentally conscious. This concept is missing from the gap in the industry. Consumers need professional and powerful second-hand furniture recycling institutions to avoid the interruption and waste of second-hand furniture. Fill in the gaps in recycling and reuse of old furniture.

Buying second-hand furniture has been conceptually denied for more consumers. In terms of current acceptance, it is not a matter of time to open the situation. The second-hand trading websites that have quietly emerged this year have been hot and easy, but second-hand furniture has shown a situation of half red and black. According to the survey results, the acceptance rate of second-hand furniture is the lowest among the close-fitting furniture such as beds and sofas. The "far-in" furniture such as bookshelves only has a recognition rate of 30%, but under the "highest" recognition rate, the number of people who agree to purchase is still only about 10%.

In the cities, in addition to short-term tenants and student families, as well as some low-income people, the source of second-hand furniture is mainly based on receiving gifts, and the number of second-hand furniture is less. The recognition of second-hand furniture by the main consumer groups is still very low. Although among young people, the use of second-hand goods has become a "saving virtue", but in the field of furniture, especially in the case of new homes, people still like new furniture.

The survey results show that 70% of consumers buy furniture first to see practicality, 50% are willing to use the bed under the storage function, half refused to take health care mattresses, and 70% did not buy health care sofas.

Fancy functional furniture is not recognized

Furniture can have the extra features that are appropriate and used, but the extra features of the fancy are denied by the consumer. According to the survey results, the most popular “furniture add-on function” comes from the storage function of the bed frame. Most consumers are willing to choose this kind of bed frame, which is considered practical and will cost more than the ordinary bed frame. Pay the bill. The health care function is regarded as “flowers and embroidered legs” and “flashy”, which is denied by most consumers.

According to the survey results, in terms of style, practicality, price, and brand, the practicality is more than 70% recognition rate, which is regarded by consumers as the most important standard for purchasing furniture. Approving practicality does not mean that consumers are willing to use furniture regardless of price, style, and brand purchase, but first consider practicality, rather than blindly obeying the brand, paying attention to appearance, being limited by price, showing the overall trend of consumer rational consumption.

Multi-functionality is an important way to demonstrate practicality, but consumers demand more versatility and make the most of it. Bed frame storage is not new, but the practicality of making full use of space has been accepted by consumers from the beginning. However, health care is not recognized because it is too imaginary. Consumers think that the function of health care is more like a superfluous toy than a finishing touch. Instead of choosing a bed or sofa with a semi-lifting additional health care function, it is better to buy health care equipment directly. To be cost-effective, second to professional.

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