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The influence of Hollywood movies has long been radiated to the field of sporting goods. "Avenger's Alliance 2: Austrian Era" has not been broadcast first, and fans' expectations are bursting. The sports brands naturally will not let go of this popular film factor. Under Armour has taken the lead and launched the Avengers T-shirt. The Chinese brand Li Ning also launched the Avengers series of apparel, and Adidas also chose to cooperate with Marvel. Nike, are you sure you don't want to join in?
On May 12th, "Avenger's Alliance 2: Age of Innovation" will be released soon. U.S. sports brand Under Armour launched the superhero series T-shirts on the occasion and will be available on May 1st. As early as 2013, Under Armour launched some superhero costumes, including Captain America, Spider-Man, Batman, Iron Man, and Flash. At the time, the movie "Avengers" was hot and the series had a good market response in North America.
To this end, this year, on the basis of maintaining the original superheroes, Under Armour has redesigned costumes such as Captain America and Iron Man to look even more handsome. In addition, the brand also added some heroes in the Avengers 2, including Raytheon and Hulk. To improve the visual effect of clothing patterns and increase hero figures, Under Armour provides hero admirers with more choices in the appearance of clothing.
The designer of this hero series was from Marvel's team and costume stylist Alexandra Byrne of Avengers II. According to GIZMODO's report, U nder Armour is indeed a secret weapon worn by actors during heavy filming and equipment. Under Armour has improved the weaving technology of the cloth to make it have a high coefficient of sun protection, a high total sweating system, and an anti-odor technology.
Of course, as a high-end professional sports brand, Under Armour's products look more technical. The hero series T-shirts released in May this year are equipped with more advanced functional technologies than before. Among them, the T-shirt adopts the brand's latest extremely light-weight elastic technology. The fabric has good ductility, allowing it to be able to flexibly expand and contract. The fabric of the T-shirt is also equipped with sun protection, quick perspiration, and deodorant functions. As you can see, this series of T-shirts will help Under Armour open up the market for this summer's clothing. However, Under Armour is obviously somewhat eccentric in the design of the Super Hero T-shirt. Previously, apparel brands such as Underoos have also launched super hero-type costumes. Due to children's interest in animation, these brands have focused on adapting children's sizes. However, Under Armour completely excludes children's customers, and the series only has adult sizes. Second, the brand was designed to be a one-sided male, and the appearance of the clothes and the design of the posters were all from a male perspective, and even the visual perception of six packs was created on the T-shirt design.
Adi Li-Ning UA has cooperated with hero comics Nike how do you see
Adi Li Ning UA has cooperated with hero comics Nike how do you see the date: 2015-04-27 19:26