Analysis of the types of children's favorite toys of different ages

At present, China's population is growing at a level of 16-20 million people every year. In the face of such figures, most of the children's toy merchants will smile. Indeed,-this number indicates that the popularity of children's toy consumption in China will not fade for a long time. According to predictions by relevant agencies, if China's children's toy consumption reaches the average level in Asia, then China's children's toy sales will far exceed 100 billion yuan.

In the children's toy terminal consumer group, children aged 1-12 are the key consumer groups of children's toys, which are classified according to different age levels-they can be divided into young children (1-3 years old) and children (4 ~ 6 years old) and Zhongtong (7 ~ 12) in three periods, in the choice of toys, their consumption characteristics are very prominent.

The type of toys that young children (1 to 3 years old) love at this stage: Children at this stage have no autonomy. When choosing toys, parents and parents choose them mainly. The demand for toys for children at this age is from a purely physiological point of view. They are mainly interested in the color and shape of toys;-for parents, children are now in the enlightenment stage, choosing toys, The first thing is to focus on entertainment. At the same time, as the requirements for educational functions of toys increase, the other function of toys is to develop children's intelligence. At this time, the function of the toy itself is entertainment, and the added value is education.

Children (4-6 years old) love toy types at this stage: children at this time have shown autonomy, but consumer mood is very unstable, usually they are particularly curious about new things,-anything curious and interesting can have a strong impact on them Temptation. Toys are not only their instinctive physiological entertainment needs, but also have a more obvious comparison and show off psychology, I think others have what I want. At this time, the consumption of children's toys has obvious characteristics of imitative consumption, and the dependence on parents has gradually weakened, and voluntary voluntary consumption has developed rapidly.

Zhongtong (7 ~ 12) stage loves toy types: At this time, the child is in the elementary school stage, the child's autonomous consumption consciousness is increasing at a geometric speed, and pure imitation consumption is fading from their consciousness and gradually personalized And independent consumption is slowly occupying a dominant position-at this time, not only requires "I have what others have", but "the best and most beautiful." The content and scope of consumption have also expanded from simple entertainment toys in the past to social, spiritual, and psychological toys. Toy consumption has begun to imitate adult traces.

The amount of information that modern children are exposed to is very different from that of previous children. Most children are active in thinking, strong in memory and imitation, and pursue independence and fashion. Many children tend to foreign brands in toy consumption, mainly because these brands are more fashionable and suitable for their personality. However, most children do not have the autonomy to consume, especially children under 12 years old-most of them are paid by parents to buy toy products, but businesses cannot ignore that the vast majority of parents come through the designation of children Enough for a certain brand or a certain toy. Therefore, in the manufacture and sale of children's toys, toy brands and toy merchants should focus on embodying the characteristics of caring for children and being entertaining to satisfy the dual consumption choices of children and parents.

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