Of course, HP has enough capital to be proud of. In this regard, Paul Donovan does not say: "As a global PC market leader, HP can provide products and solutions covering almost all industries to meet the different needs of customers." Today, HP is rushing into the Chinese retail industry. Favor retail "In China, retail is definitely the focus of HP's investment." Hewlett-Packard gave a talk to China through the mouth of Hewlett-Packard's global vice president and general manager of information products group Asia Pacific and Japan's regional solutions, accessories and services, Anne Lisser Olsen. The "preference" of the retail industry. Anne Lisser Olson said: "Market data shows that in the Asia-Pacific region, the retail market has grown much more than other countries and regions, especially in China, about one-fifth of the GDP contribution comes from the retail industry, not just one. In the second-tier cities, the retail industry in China's third- and fourth-tier cities is also in full swing." Undoubtedly, the enticing Chinese retail market has attracted more and more attention from HP. At the 2011 “Lighting the Passion, HP New World†strategy, brand and new product launch conference, HP officially launched a new series of commercial products and solutions dedicated to promoting customers and information and closer to each other. Contact to help companies successfully transform. It is reported that the full line of commercial products released this time is an important part of the 2011 “Lighting Passion, HP New World†strategy and new product launch. At this conference, HP unveiled a new barcode scanner, a versatile retail device that enables easy 1D and 2D barcode scanning, mobile device scanning and image capture. In the LCD digital signage, the HP LD4201, LD4210 and HP LD4710 LCD digital signage displays from 42 inches to 47 inches all contain HP Media Sign Player technology for convenient dynamic digital advertising plug-and-play. use. “From the beginning of the design, HP Business Notebook, Business Desktop, Thin Client and Display products have taken into account the entire business model, pursuing superior reliability and innovation to help small businesses and large enterprise customers increase productivity and reduce Total cost of ownership," added Annie Liss Olsen. In fact, this is not the first time that HP has expressed its "love" to retail. At a meeting last year, HP put forward a new perspective to help the development of China's retail industry. It is undeniable that the current Chinese retail enterprises still face a series of market challenges: the market concentration of the domestic retail industry is very low, mergers and acquisitions and restructuring will continue; in the face of the dilemma of the industry reshuffle, the retailers in the operational management fine There is still room for improvement; the decline in retail profit margins has made Chinese retail companies face daunting business challenges. In this regard, Hewlett-Packard proposed that enterprises need to improve customer experience, reduce costs, improve management efficiency, that is, people, finances, and things, and gradually solve problems through IT applications. Through the construction of people, finances and materials, retail enterprises can effectively enhance their competitiveness, thereby capturing the huge market opportunities and realizing the transformation and upgrading of enterprises. "In response to the development requirements of retail enterprises, HP has launched a 'quick retail' solution." Shao Dong, vice president of China's Hewlett-Packard and general manager of the commercial products division of Information Products Group, said: "With the two resource platforms, three customized plans, Help retail companies reduce costs, improve management efficiency, enhance customer experience, and help small businesses grow, medium-sized companies grow, and large companies grow in their foundations." Integrated future As early as 2008, HP faced the development bottleneck of financial management inefficiency, cumbersome data integration process, chain store layout and other aspects for domestic retail users. With pos machine successfully entered the retail market, combined with its own advantages, to provide comprehensive domestic users. Efficient POS solution. In 2009, HP and UnionPay reached a strategic cooperation. The two sides used their respective advantages to develop more merchant resources, and integrated terminal hardware and software services with innovative standardized POS application mode to bring a new back-end trading application experience to domestic merchants. In 2010, HP was the first to launch the POS all-in-one HP ap5000. This POS machine not only introduces the current design of the consumer PC into the POS machine, but also transforms the touch function that leads the future interactive experience of the terminal. The application mode of the traditional POS machine, while saving space for the merchant, greatly improves the business efficiency of the retail storefront by simplifying the concept of technology. In this regard, Anne Lisser Olsen admits: "HP customers have a lot of needs, some hope to improve the communication experience between enterprises and customers, and some hope to increase the participation of corporate customers ... HP needs to meet different The needs of different aspects of the business." For retail companies, HP can provide more than just POS. It is understood that HP provides a complete end-to-end solution for retail enterprise store management. The solution is built according to the specific business environment of the retail enterprise storefront and the shopping links experienced by consumers after entering the store. The HP retail storefront end-to-end solution covers the entire process of consumer shopping, from the visual attraction stage of the consumer entering the store, to the store display in the entry phase, to the information inquiry during the consideration phase, to the final purchase phase. Products and applications such as digital signage solutions, interactive displays, Kiosk autonomous service terminals, and POS management systems. "HP has a complete solution in the retail industry, including servers, digital signage, POS, etc. Connecting all of these devices together is the concept of an HP all-in-one machine." Anne Lisser Olson said: "At retail Industry, HP emphasizes the ecosystem concept, providing retailers with a complete solution that allows HP's products to work seamlessly under any environmental conditions, allowing retailers to get the most out of their investments." It is worth noting that as an international IT giant, in addition to POS, digital signage and other retail equipment, HP also has a large number of hardware such as PCs, printers, etc., coupled with strong ISV software partners to provide content support, HP retail The future of integration cannot be underestimated. Ceramic Straightener There are several types of ceramic straighteners available, and this iron is one of the best I`ve seen. 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HP: The ubiquitous retail is wonderful
"Whether your passion is focused on, HP is everywhere." As Dominic Global Vice President, General Manager of Product Marketing Group for Information Products Group Asia Pacific and Japan, Paul Donovan has not tried to hide HP's appetite.