Chengdu to create the fourth pole regional effect of Chinese furniture needs brand support

Create the "fourth pole" of Chinese furniture -

In the course of more than 30 years of development, the Sichuan furniture industry has undoubtedly achieved remarkable achievements. The “Chuan Army” has flourished in the national furniture industry, and now Chengdu has been following Hebei Xianghe, Jiangsu Sakaguchi, and Guangdong Lecong. To become China's other high-end home industry cluster, known as the "fourth pole of Chinese furniture."

However, how much confidence does Chengdu and Sichuan's home furnishing industry have to support this “fourth pole” to continue to develop steadily? What advice will the industry experts give?

Furniture industry cluster development

Over the years, with the strategic layout of the main board furniture and the second- and third-tier cities, the Sichuan furniture industry has an important position and influence. More than 5,300 furniture enterprises in the province have ushered in new opportunities for historical development. According to the "Twelfth Five-Year Plan for the Development of Sichuan Furniture Industry", by the end of the "Twelfth Five-Year Plan", the total output value of the furniture industry in the province will exceed 100 billion yuan, and the furniture manufacturing industry has become one of the pillar industries of the Sichuan economy.

Chengdu is home to more than 5,000 furniture manufacturing enterprises. It is one of the country's five major furniture industry bases and one of the four major furniture distribution bases. The annual output value is more than 60 billion yuan. Furniture production and sales account for more than 80% of Sichuan Province. Leading enterprises such as Pearl, Double Tiger, Good Landscape, Eight Benefits, and Emperor Standard, and well-known brands.

At present, the global economic center of gravity is “westward shifting”, and the development of Sichuan furniture industry cluster has gradually formed the furniture industry parks of Xindu, Chongzhou, Pengzhou, Handan and Datun, which constitute the core production base of Chengdu furniture industry, representing Sichuan furniture production. The highest level. With the integrated layout of furniture R&D, manufacturing, commerce and trade, more and more “Sichuan Made” high-end products have moved from here to the whole country, and the market reputation has been rising.

Manufacturing business and strive to balance

When it comes to Chengdu furniture, it is necessary to mention the new capital with a long history of furniture manufacturing. Here, the Chengdu Furniture Industry Park is deepening regional cooperation. The government, chambers of commerce and enterprises are gradually building a home business platform based on Chengdu, radiating the west, going to the whole country and affecting the whole world. The regional cooperation and influence have been greatly deepened. Longbo is the core and covers an area of ​​6 square kilometers. Jiabo City has risen to become the second largest home furnishing R&D, production and trading base in China.

Xue Dexian, executive deputy director of the Industrial Park Management Committee, said in an interview that the past calculation formula is “park benefit = park scale × enterprise output value”, and now it has become “park benefit = enterprise innovation × local operation capability”. Chengdu Furniture Industry Park is driven by innovation and constantly explores new development ideas and directions. Whether it is home manufacturing or commercial projects, it creates unique and innovative models in the professional field.

It is worth mentioning that China Longqiao Home Expo City has adhered to the development concept of “two-oriented” interaction and production-oriented city from the beginning, and comprehensively considered the industrial function area planning and urban planning to realize the interactive development of industry and town. Some insiders believe that the "manufacturing" and "commerce" wings of the production city must be balanced development, and the overall planning of Longqiao must consider comprehensive, scientific and rational planning of the "two wings" capacity, otherwise it is easy to appear support deviation, and even lead to the park "Airspace" and other issues.

Regional effect requires brand support

At the opening of Longqiao Home Expo City in September this year, Lin Zuoxin, president of the Asian Furniture Federation, pointed out that the Chengdu Furniture Industry Park is gathered by furniture manufacturers, hypermarkets, professional suppliers, intermediary organizations, research and development institutions and customers. Industrial clusters will form an irreplaceable industry position with their own core competitiveness in the future. However, at present, the domestic home furnishing industry still faces the pressure of transformation and upgrading. To be big is not equal to strengthening. Investment is not equal to capacity expansion, but efficiency is improved. It is necessary to continue efforts in low-cost automation, division of labor, specialized production and industrial clusters. . This means that if an industrial cluster wants to continue healthy development, it needs to support local brands with long-term product innovation capabilities and high-end production capabilities. At present, more than 70 well-known furniture manufacturing enterprises have settled in the Chengdu Furniture Industry Park, among which the Emperor's standard home is the most eye-catching.

The reporter learned that the standard home has developed rapidly in recent years, and has been favored by consumers with more than 400 patented product designs and high-end quality. In March of this year, Emperor Biao launched the strategic goal of “10 billion yuan”, and in conjunction with China Resources Group, it invested heavily in building a 10,000 square meter “Emperor International Home Furnishing Mansion” in Xindu, aiming to integrate the world's top home culture concept. To create the first cultural home experience platform in Southwest China, and to create a brand spirit of the century-old emperor with a global vision. Zheng Hongxin, chairman of the company, said in an interview: "We will also promote the eco-art culture of the future home through product and brand appeal based on the original brand value."

It is reported that Dihao is currently planning the headquarters base, integrating R&D center, enterprise management business school, classical modern home museum experience center, e-commerce center and international trade business center. The international frontier configuration makes this a rapidly developing Sichuan Brands have the potential to move faster to the world.

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