—— Some simple card readers or scanner code software are installed on the basis of traditional POS. Some are directly equivalent to wireless mobile POS, and there are no backgrounds for even cloud services! We call this type of POS a "pseudo-intelligent POS." Pseudo-intelligent POS seems to be similar to smart POS. With the guise of “supporting Alipay and WeChat paymentâ€, in fact, it is a scan code gun. There is no transaction data for merchants. In addition to its high price, there is basically no innovation in function, that is, a PAD machine! The data analysis and marketing functions it created are unusually pale on the premise of the rapid expansion of the QR code payment market! Smart POS ignores that he is just a pos machine, and the function of the pattern is useful? Smartphones can almost have all the features besides swiping cards, and smart POS is more characterized in the industry as a pseudo-proposition! In the final analysis, smart POS can't bring more value-added effects to merchants, mostly marketing gimmicks. Under the premise of shrinking POS market, smart POS, as a product that should be a market transition, has encountered the impact of the domestic QR code payment market, so its existence cycle will become more and more short! According to relevant sources in the industry, the current capital market has poor feedback on such products, and most of them are unwilling to intervene too much. Since the launch of the Smart POS, different brands have competed. Really talk about the "smart" smart POS, most of which not only integrates card payment, scan code payment, NFC payment, card payment distribution, group purchase verification, take-out system and other functions, based on the big data analysis platform, bringing more to the merchants. Convenient and intelligent service. How to identify true and false smart POS We have to share three tricks for everyone! These three sharp arrows can directly shoot through the false intelligence POS lie! The first issue, from the payment data, the pseudo-smart POS is only a traditional POS machine that scans the code gun, sweeps the dock and other scanning equipment. Simply put, it is just a simple hardware, lack of matching background, does not have the precipitation function of merchant data, and can not further analyze the data. No data, let alone talk about "O2O". Second, from the marketing data, pseudo-smart POS has no marketing function. At present, the main online marketing method of smart POS is to launch electronic coupons through WeChat, Alipay, etc., after the payment data is precipitated, push electronic coupons, electronic membership cards, etc. to the customers after the precipitation, so as to attract them to visit the store again. The realization of repeated purchases, which completes the mutual conversion of online and offline customers in O2O, is a function that pseudo-smart POS can not have. The third issue, from the service data, some "smart POS" that claim to be able to dock third-party applications, is actually a mini pad. In fact, in addition to paying attention to payment and marketing, offline stores also have consumer links such as selling, booking, queuing, and ordering. If these links are completely dependent on third-party apps, most of the transaction data will remain on the third-party platform, not the merchants. The pseudo-smart POS has no way to analyze the user data generated by these functions, and cannot perform big data analysis. The value of these service APP big data cannot be reflected. The amount of payment transactions, the amount of card transactions, and the amount of service orders are the key to measuring smart POS. All three aspects require the support of big data analysis, and pseudo-smart POS is not enough. Starting from these three points, we can accurately distinguish between smart POS and pseudo-smart POS, and expose their lies. Pots And Pans Set,Stainless Steel Cookware,Stainless Steel Cookware Set,Best Stainless Steel Cookware SUZHOU JIAYI KITCHENWARE TECHNOLOGY CO.,LTD , https://www.jiayikitchenwares.com
The probability of smart POS is being refreshed over and over again, but there is no doubt that with the widespread popularity of scan code payment, the life cycle of smart pos has become very short, just a transition!