During the China Golden Week trembling all over the world, did your outdoor shop earn money?

On the 7th of October, when the Mid-Autumn Festival holiday approached the end of the National Day holiday, some tourists embarked on a return trip. The National Tourism Administration issued official tourism data. On that day, the country received a total of 42 million domestic tourists and realized a domestic tourism revenue of RMB 32.9 billion.

1 Chinese people are getting richer, and consumption upgrades are subtle
The $32.9 billion a day represents the vernacular increase in national income. Chinese people are getting more and more rich, but the Chinese traditional concept is always that money cannot be spent. In short, satisfying people’s rising living standards is a matter of cutting edge. on.
How to meet?

Thirty years ago, my dad had a date with my mom. He was going to the water park in Tianjin and was satisfied to eat at the boarding house and kashihlin for dinner.

More than 20 years ago, my dad had to take the family to Beidaihe during the summer vacation. The unit has the relationship to be able to live in a cadre hostel, which means satisfaction.
10 years ago, Taobao and JD.com fully satisfied the orders I placed today, tomorrow I will be able to eat the authentic South pineapple cakes, and also meet the needs of my computer and mp3 no longer to the Electronic City. Has been upgraded to save time, effort and quality.

Beidaihe to this tour

2 China Golden Week has become the golden week of the world. The consumer armies have swept across the globe, and foreigners have to fill in mobile payment as soon as possible. Today, in 2017, the whole world is striving to meet the needs of the Chinese people. South Korea has yet to receive incidents from Sadr. In the midst of slowing the passage of God's children, Japan was paid off by Alipay as soon as it was not noticed. The island's merchants felt the excitement of the Chinese people's “budding power”, but they turned to Alipay for help on major websites. There are even some Japanese businesses who mutter to themselves that "we have heard that even if the Chinese can give change to the homeless man, they can use the code to pay. We may be behind China!"

Japanese business online help how to open Alipay post

In addition to Alipay's crazy access to all of Japan, these merchants have also begun to make up for the etiquette knowledge of various Chinese people. For example, a Japanese hotel has summed up a guide for Chinese people to their employees.


* "Make sure you avoid using the 4 number! The Chinese think that 4 is not a lucky number. It is a homonym in Chinese language. It is a taboo! * The Chinese don't like physical contact. Don't see it. People are squatting and holding again! *The menu should be Chinese! Fruits should not be bundled up! * Every room must have a kettle that can cook noodles!"
In Europe, major shopping malls also have signs that welcome Chinese tourists. Businessmen clearly know that European brands and quality will make Chinese people feel more faceful and better satisfy their psychological needs. So, half of China is on the golden week on the road. It is hard to say how many countries' tourism has been revitalized by this populous country and economic power. The staff of overseas tourism destinations not only skillfully greet in Chinese, but also learn in this Golden Week. The "Happy Mid-Autumn Festival", designed for the Chinese people's holiday marketing, I like, even I am proud.

At the Helsinki Airport in Finland, posters celebrating the National Day holiday were hung out. â–²

Japanese drugstores are afraid of not being able to please Chinese tourists and hang banners at the entrance to the celebration of China's National Day. â–²

On Mid-Autumn Festival, Philadelphia held a grand float parade, 27 pedal tricycles carrying tourists and local people. â–²

3 Tourist spending is booming: Domestic tourism revenue is nearly 590 billion; desert camel-blocking, Alxa music carnival, young school travel more like the soul and body have to burst a set of data on the road: National Tourism Bureau statistics, 8 days long holiday The number of domestic tourists will reach 705 million, and domestic tourism revenue will reach 590 billion yuan. All of you are money~
The speed of high-speed railways and fast travel reflect the consumption upgrade. Going deeper into the destination, experiential travel gradually takes the place of sightseeing tours. Dunhuang's traffic jams are unique and they have become popular. They are seen as camels from far and wide. Every desert travel family wants to make their vacation a success. "Where does my father go?" It is a happy and entertaining family. It is especially suitable for this Double Mid-Autumn Festival.

Dunhuang National Day Features: Block Camel â–²

It is not only fathers and children that daddy is going where it is fired, but what comes with it is the tourism effect of the scene.

Look at the Alashan Heroes’ Electronic Arts Festival, where the beauty of the car is turned and the mind is released. This year, there are at least 500,000 cars and 2 million people are heading to the Alashan Heroes Conference Ground. This is the largest off-road in history. Grand meeting.
Such an event is actually a regional tourism activity with a clear-cut theme and a youthful label. This year's October 4 is also our traditional Mid-Autumn Festival. Here, Alashan’s lights are still there, where Alashan’s fireworks are still there, and the family and friends here are still welcoming! Invited the world famous DJ and Xie Tianxiao Hao Yun and other rock singers, smashing the Tenggeri International Music Festival, smashing Alashan. Friends here tell the world in a young way. Passion continues and heroes will continue.

Alashan heroes will be on site

4 The new things are the trend of the times, just as Watt invented the steam engine “just in time”.

The Alashan heroes will get a picture. The young and pretty face has gradually become the main force of the consumer army. The material life is rich in this generation. Their consumer demand may be more self-centered, consumer behavior may be more impulsive, and they will see the first place in their lives. The reaction is "buy and buy." The frequency of buying tidal brands for young girls in the company has exceeded the frequency of my mother's purchase of dumpling vinegar. The red number must be a complete set of colors to match all the clothes in the closet. They are their own princesses. To please yourself is the most important thing.

The issue of open source is more important to them. The relationship between money-saving and their relationship is not great. The concept of cash has become increasingly blurred. The concept of money for most people has evolved into the number of monthly credit card bills. However, this kind of e-commerce can not be seen, the color, smell, taste and quality, users are already tired of using the computer and mobile phone screen to judge, too laborious! This commercial form of ceiling can be reached by hand.

Similar to the birth of "four different" like boxma fresh and super species, this trend has even more highlighted his need. It's not like the supermarket is like it, it's not the restaurant that seems to be the same, it's not the kitchen that has a stove, there are chefs and waiters.

Ma Yun's box of horses is fresh: on the left is the Boston lobster, on the right you can see the chef cooking for you on the end table â–²

Yonghui: Super species is also a concept â–²

Live pictures can turn you into a shop-ready customer. Experience and participation are the expensive products they provide.

5 The future is the era of commercial integration. The new retail experience is important, but behind them is a technical engineer.
But when we look back at our outdoor industries, our products are abundant, our land is vast and abundant, our mountains and rivers are good, and our rivers, lakes and seas, and distant mountain forests are everything. Theoretically speaking, it seems to lay a good foundation for the outdoor industry, but it always feels a bit less. What did this Golden Week outdoor store and outdoor industry touch in the end?
Obviously, the outdoor shop does not seem to see the pop-up flow of people, there are not many professional-level buyers, and it is very rare for consumers to provide consumers with experience and consumer upgrades. Before the National Day, it was reported that “Sanfu’s The main business does not make money, but also began to get involved in the fitness business."

In fact, it is not just chain stores like Sanfu. The small outdoor shops run by individuals will also look for ways to survive in the form of multi-business subsidies. Outdoor shop + teahouse, outdoor theme + cafe form is the initial attempt of many bosses in the past two years, since Ma Yunxuan put forward the concept of new retail, as we all began to say "offline shop flow is very important!!! "The offline experience is very important." This kind of swarming brainwashing has caused many people to ignore the fact that new retail sales, consumption upgrades, and offline experiences are all spawned by the increasing development of science and technology, and new technologies must bear the brunt of becoming the infrastructure.

The future will no longer be wired online and offline, and technological means will enable the two to merge with each other. The marketing for the users and the advertisements for consumers will also be combined through data statistics, technical analysis tools, and creative ideas that can meet the individual needs of users. It can be seen that under the general trend, the outdoor industry should not only exert its own experience and the advantages of offline people, but also make full use of the Internet and scientific and technological means to arm these advantages. The industry urgently needs technology companies under the outdoor professional field to subvert the business structure.

Now the outdoor shop is still working hard to write a copy of the micro-business copy, carrying the last bus of the Internet. But in the near future, no matter how hard you try to run a micro signal that sells goods exclusively to friends, it will not help. After all, the industry structure has been subverted by technology companies.

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