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The advantages of good packaging
Visually attractive. Creative packaging plays a key role in attracting vision. According to one source of information, in a typical supermarket in the United States that operates 15,000 product items, the average shopper browses about 300 products per minute. Assuming that 53% of purchase activities are impulse purchases, then the packaging effect is quite similar. For 5 seconds of television advertising. Therefore, the role of brand packaging is definitely more than the general effect of advertising. Chinese enterprises should attach importance to creative packaging, and increase visual stimulation in the visual and color matching of packaging and the selection of fonts, so that products can be displayed on display shelves to attract customers' visions, and thus achieve an unforgettable realm. It is possible for companies to compete with strong foreign brands in the global market.
Increase value. Creative packaging can not only increase the sense of value of goods, but also cultivate consumer groups to create loyalty to the brand. Creative packaging is a place where consumers choose their best, as companies have the ability to predict the effect of packaging impressions, fully grasp the likes and dislikes of consumers through packaging, and upgrade the quality of packaging The sense of value really reaches "the value of goods that have become rich and the packaging has caused psychological value." Therefore, creative packaging will only grasp the true value if it grasps the consumer psychology.
Concept communication. The idea is the soul. It is a style. It can strengthen the connotation of products and deepen the audience's impression. This invisible packaging will have a great impact on product sales. The idea is conveyed in place, people feel real benefits point, the brand has the potential for appreciation. Therefore, the company must be pragmatic in the writing of the copy, the design of the topic, and the drafting of the title, so that the advantages of creativity can be achieved through language communication, achieve word-of-mouth effect, and indirectly become famous for enterprises and products. For example, the LOGO language of Ai Duo Electronic Advertising "We have been working hard!" Compared to Philips Deep Blue's corporate philosophy "Let's do better!" is more humbly, sincerely and implicitly, this is the charm and taste of language. Another example is the "Pragmatic management, self-employment" pragmatic concept launched by "Manager" magazine in December 2001, far better than the previous "smart management, superior management".
Brand recognition. Brand recognition is the premise of consumption. It is only a rough or unclear impression in the mind of the consumer. Under this impression, when the consumer encounters a company or brand, it will have a sense of intimacy. This familiarity often leads consumers to identify and shorten the decision-making time when consumers purchase products, leading to rapid purchase decisions. It can be said that without brand recognition, it is almost impossible for consumers to identify with your company and purchase your products. However, with brand recognition, it will provide brands with a familiar feeling, such as Coca-Cola, IBM, Mercedes-Benz, McDonald's, etc., which are all given by creative packaging.
Creative Packaging Trend
New strategies continue to emerge. Due to the fierce competition and the shortened product life cycle, packaging is also complicated. Enterprises must use highly-designed strategic techniques to respond to the market.
Packaging also tends to be diversified. Nowadays, plastic-centered packaging materials have become the mainstream, and they are still flocking to the market. There are bound to be many changes in the packaging in the future. However, the disadvantages caused by the burning of waste packaging and eternal rot, etc., will generally be eliminated by enterprises. The value orientation of environmental protection companies has become the subject of the future.
The problem of excess packaging is highly valued. The oversupply of packaging will be spurned, and companies will adopt countermeasures to become the industry's face-to-face appeal. It is estimated that this situation will intensify.
Media packaging more diversified
Enterprises have gradually started to diversify their path from a single media operation. Blind speculation is not conducive to development. Nowadays, Chinese companies have detached themselves from the hype of individuals and published the "big picture," and diversification has become the focus of the new round.
The company runs its own media. Self-employed media can disseminate the dynamics of their own companies more concentratively. This strategy has now been adopted by some Chinese companies, such as Haier's self-introducing Haier newspaper, which regularly publishes newspapers for distribution, which is conducive to agglomerating enterprises.
Run TV station. China's most valuable brand, Hongtashan, invests in its own TV station and has powerful information dissemination, making the brand value far ahead.
Use e-commerce. In the future, more companies will truly enter the e-commerce model, and the Internet's one-on-one platform will also change. In the case of remote live audio and video transmission, companies will widely use themselves to package themselves. For example, computer-based distance learning, which is currently available, is delivered through the Internet and disseminated through the Internet.
Sales and packaging creative
Good packaging will play a key role in sales. "Without good packaging, there will be no best-selling product!" Through innovative POP, this effective means of communication, product promotion, increase The intensity of the dissemination, this innovative packaging technique has been continuously refurbished, and it is bound to be "a step in the doorstep" for sales. Chinese companies have now clearly begun to realize that merely the spread of shelves is not enough. Numerous international brands have moved from the price war to terminal input, from the ceiling to the floor, and creative packaging is everywhere. Chinese companies have also begun to learn and keep up with it.
Culture packaging profound knowledge
Culture is half the brand's success. Many companies are trying their best to build a culture and trying to grab market share with cultural packaging. For example, Coca-Cola changed its past packaging in 2001, digging deeper into China's five-thousand-year cultural heritage and launching the “Chinese Zodiac†design elements that are ignored by Chinese design masters. This has made the Chinese people conceited.
Leading packaging to reality
Leadership packaging has always been the focus of attention of many companies. In the past, business leaders were full of joy when they saw the media. The all-pervasive speculation of hype, it seems that one night business leaders are "gods", not "people", with the advent of brand globalization, leadership packaging will surely move towards reality, and corporate leaders will surely go from "altar". Down, through packaging, people can see the true side.
Packaging Manager takes the time to the front desk
As packaging concepts become more mature, companies are paying more attention to packaging than ever before. As the full range of packaging continues to unfold, packaging managers will also come to the fore with the development of the times. The position of the packaging manager is actually equivalent to a “beauticianâ€. The division of work among them makes the packaging managers come out, and also makes the packaging industry more professional. Packaging is a face of the brand. Entrepreneurs will never care less about this "face." Since they want this face, they can't be taken lightly. Good packaging often gives strong guidelines for consumption, and certainly works better than advertising.
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