New electrolyte water packaging delivers pure quality

Glacéau(R) is one of the leaders in the field of bottled water. At present, it has redesigned its Smartwate(R) Electrolyte Purified Water packaging using a clean, sleek design to complement its sales promotion to the central and southern United States. Rolan Oza, senior marketing director at Glacéau, said, “This eye-catching package greatly enhances the product's sales, while delivering the benefits of Smartwater: vapor distillation can bring a pure taste, while electrolytes can accelerate hydration ."

The design was developed by Moxie(TM), a New York-based brand design company, to improve the appearance of the product, demonstrate the excellent quality of the water, and establish the image and style of the brand. The label pattern of the bottle includes a dark blue raindrop-shaped pattern. When the bottle is placed close to the shelf in turn, it can form a coherent water flow shape, giving people a feeling of vitality and movement. Which is rich in electrolyte content. The shape of the white clouds above the pattern perfectly conveys the pure quality of the brand.

The new packaging also features a goldfish image that vividly conveys the brand's philosophy that "spring water is suitable for swimming; Smartwater is suitable for drinking." The brand's front and back logos and information inside allow the consumer to see the bottle at a glance from any angle. Smartwater comes in four sizes: 20 ounces, 750 ml sportswear, 1 liter, and 1.5 liter.

This new image and packaging design will be used on all bottles, shipping boxes, co-packs and trucks.

Source: Packaging Expo