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How is the theme park planning and designing and marketing?
The theme park has no need to say that the benefits of the tourism industry and the local economy have been promoted. As a green and happy industry, theme parks that everyone loves to see have evolved into a one after another, from the simple and rough amusement modes such as miniature landscapes or mechanical tours. A large-scale integrated resort with rich connotation and fullness has become a “cash cow†that local governments compete for “robbing†and even become a vane of regional international standards. Due to the lack of a correct understanding of the tourism source market, some investors often overestimate the passenger flow, neglecting the professionalism and particularity of the theme parks. It is difficult to plan and design the theme park because of the unreasonable planning and design. Show its strength.
From the birth of the mainland's first theme park “Splendid China†in 1989 to Shanghai Disneyland, the development of Chinese theme parks has been going through more than 20 years of development. The era of theme parks has arrived and it seems that the whole China has whipped up a whirlwind of theme parks. . Various theme parks across the country have sprung up. There have been more than a thousand in just seven or eight years, and they have all declined at the same rate. According to statistics, 70% of the country's many theme parks are in a loss state, 20% are flat, and only about 10% are profitable. Therefore, some people think that: China's theme park has only 3 to 4 years of life cycle. Some people also believe that the current planning, design, development, management, and management of domestic theme parks are seriously out of touch with advanced foreign countries. The lack of talent has become a prominent contradiction in the development of the theme park.
Despite the numerous problems, no one can deny the huge market potential of theme parks. The theme park is one of the themes for the development of modern tourism, and is also an important trend for the development of tourism in the future. This tourism and leisure product will gradually become a recreational and entertainment destination for people. The main consumer target. Research data from US market research institutes show that in the past five years, the income of global theme parks has increased by 4% to US$1.6 billion, which is mainly due to the growing demand for people's entertainment in China and Southeast Asia.
From March 6th to 7th, 2017, the Asia Asia Amusement Park and Scenic Spots Development Forum and the sixth China Advanced Theme Park Construction will be held in China. Guangzhou. The Pearl River Hotel was held by John M. Wells, Senior Design Director of Asia in the future of SKEKER; Thomas Megna, President of Asia Pacific, International Thematic Entertainment Association; VÃctor Cavaller, General Manager of TAEA, and Kevin Williams, Founder of KWP and DNA Association; TUV Nande Plant Nevill Lv, Senior Manager of Engineering Greater China, David Younger, Chief Designer, Danny Janny Simon, Founder of America's Famous Entertainment Brand Consulting Firm, Zheng Wei, Vice President of Shenzhen Huachuang Zhicheng Co., Ltd., and Liu Yi, Vice President of Huayi Brothers Media Co., Ltd. Liu Yu Zheng, Beijing Overseas Chinese Town Scenic Area Investment Management Co., Ltd. Liu Feng, General Manager Yang Danguang of Dalian Haichang Investment & Control Co., Ltd., Wu Xiaobo, Chairman of Shanghai Pingcheng Tourism Co., Ltd., and Xia Yan, Chairman of Xiayan Group, planned the theme park. Design and marketing, festival atmosphere and how to operate a short water cycle And discuss related issues and training, is expected to attract more than 400 people involved in the industry will listen, how to learn and exchange theme park planning and design and marketing? How to create a festive atmosphere? How to realize value and operation?
The 2017 Asia Amusement Park and Scenic Spots Development Forum and the 6th China National Theme Park Construction Advanced Seminar was initiated by the Guangdong Hongwei International Exhibition Group and a high-level panel of Chinese theme parks. The Asia’s most professional parks and attractions are planned and designed. Research and training activities in construction, management, and operations. The forums and workshops were successfully held in Beijing, Guangzhou, Changzhou, and Shenzhen in 2013-2016 respectively. They received extensive attention and recognition from all walks of life in the industry and attracted many cultural tourism investors, theme park operators, equipment service providers, and design. A total of more than 1,800 people participated in the forums and workshops attended by the units. From March 6th to 7th, 2017, “2017 Asian Paradise and Scenic Spots Development Forum and the 6th China National Theme Park Construction Advanced Seminar†is relying on Asia’s largest paradise exhibition - Asian Paradise and Attractions Expo 2017, which is bound to unveil A new round of cooperation and innovation. The 2017 Asian Paradise and Attractions Expo will be held on March 8-11, 2017 in Guangzhou A. China Import and Export Fair Zone A. The total exhibition area is 80,000 square meters, and there are 500 domestic and foreign exhibitors.