In Italy, Lego is a trend item.

This popular bag from the LEGO combination comes from the French new accessories brand Les PetitsJoueurs, which was founded by designer Maria SoleCecchi.

Designer Mariasole Cecchi

The girl from Florence, Italy, resolutely left her hometown at the age of 19 and dropped out of law school to come to Paris to pursue her own design dreams.

It is also interesting to say that Maria SoleCecchi grew up in central Italy and did not speak French at the age of 20 when he came to work in Paris. The result was a French name at the time of the start-up, meaning "a little urchin who was addicted to the Lego world." It is very suitable for the creative bag design of the brand with LEGO bricks.

Like countless entrepreneurial stories, Maria Sole Cecchi's thoughts came suddenly. At first, she wanted to participate in the party, and Maria SoleCecchi liked to play LEGO LEGO from an early age, so she refurbished the dilapidated leather bag and glued the Lego bricks to the old bag to make it look new. When she took the Lego bricks to go to the party, her friends asked her where the bag was bought, so she began to design bags for friends, and the "Les PetitsJoueurs" brand came into being.

Although the brand has just been founded, it has already set off a wave of fashion in the fashion circle. Its iconic "LOVE" lettering Alex handbag has almost become a popular item for global fashion stars.

Les PetitsJoueurs's client list includes New York fashion celebrity Olivia Palermo, Hollywood hot mom "Jessica Alba", George Clooney wife Amal Clooney and "Lucky" magazine former Chinese editor Eva Chen and so on.

Jessica Alba

Olivia Palermo

Amal Clooney

Of course, in addition to "LOVE" you will see pandas, keys, love, Russian dolls, Mondrian red, yellow and blue plaid on the bag... Maybe there is a picture of your favorite spell when you were a child.

Although the price is not challenging, the quantitative restrictions make it a hunger marketing. Today, Les Petits Joueurs handbags are available in limited quantities and are limited to the season. For example, the latest spring/summer 2016 collection is inspired by African tribes, adding a lot of beads or beads to the handbag.

Les Petits Joueurs Spring/Summer 2016 Collection

Les Petits Joueurs Spring/Summer 2016 Collection

Source: COSCIA

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