Nowadays, “Internet+Retail†is booming, and many traditional retail companies have joined the e-commerce army. There is no doubt that the Internet has brought spring to the traditional retail industry. However, many retail companies have interpreted the “Internet+†as Internet plus retailing as e-commerce, resulting in the emergence of a number of e-commerce platforms such as the Internet plus cars, the Internet plus restaurants, the Internet plus medical care, and so on, which it considers to be “Internet+â€. I strongly disagree with the fact that the retail industry's interconnection is not a simple addition. Instead, it is based on the Internet to build a new social order of life, work, and production and use the Internet to serve human life. Nantong Zhuoluo International Trading Co., Ltd , https://www.zlhomedecor.com
How should the traditional retailer's Internet path be?
The changes of the times have promoted the transformation of the traditional retail industry, the continuous change of the market supply and demand model, and the transformation of corporate and dealership cooperation. However, in the face of the enthusiasm of traditionally entering the “Internet + eraâ€, the Internetization of the retail industry cannot simply be understood as an e-commerce website, but it must take steps from traditional e-commerce, O2O retailing to full value-chain internet. Stages include the Internetization of the front desk and back office.
Where is the consumer? What do consumers need? How do consumers get?
In the era of Internet economy, consumers have become the dominant factor in the market economy. How to understand consumer demand has become the primary issue in the retail transformation. What consumers need is not Internet technology, and it is not e-commerce, but shopping needs that can be met anywhere, anytime. These include omni-channel, multi-scene shopping needs, full-process shopping experience, user interaction in the era of mobile internet, operation management under new technologies, and innovative marketing from EMKT.com.cn.
Under the traditional business model, companies, distributors and consumers are interdependent. Now, the Internet is highly divisive of information, and the relationship between companies and dealers is becoming less and less. Only consumers who are onlookers, whether it is companies, distributors, or target consumers, are in a position to implement radical marketing.
From the perspective of the entire industry chain, the future is an era of resource integration. To succeed, either resources or opportunities are needed. With the rapid and transparent information, ordinary consumers can also participate in the market competition. Whoever can quickly achieve resource integration in the process of change can gain the upper hand.
Through the Internet and mobile technologies, companies can grasp the needs of consumers, where consumers are, and how to satisfy consumers. They can also achieve rapid access to information such as full monitoring of raw materials to products, market feedback, and terminal services, in order to effectively cater to consumers. Market demand and development.
Nowadays, in the face of the transformation of the retail industry, it is impossible to superficially understand new concepts and require a deeper understanding of the essence. "Internet +" is both a development model and an epoch-making symbiosis of the industry.
This article is from: China Marketing Communication Network