Like a natural and real carving: book binding art design (on)

Abstract: The book design is in the digital age. Computer design software can help designers complete all kinds of ideas quickly. However, computers are only tools. Therefore, the book still has the nature of commodities and requires designers to highlight the overall design of the books. Bright personality and unique artistic taste. Excellent book-binding designers know how to inspire more imagination and convey the ideological content of a book to the audience with visual language.

Keywords: book binding commodity packaging books form visual communication

The design philosophy of the famous Spanish graphic designer Josep M. Trias - to seek a shocking and surprising beauty in his works! With the rapid development of science and technology in book design, the widespread use of personal computers has made it possible for some people, after proficiency in the use and use of the various functions of computer design software, to think that they are already qualified graphic designers. The little-known graphic designers have created various kinds of special effect fonts. Trying different types of books, but formulating routines in the same way, seem dazzling, but they are indispensable, creative, and personal. Words. It is inevitable that the result of designing works will be one thousand. Excellent book design works come from the designer's profound understanding of the contents of the manuscript. The familiarity with the limitations of publishing and printing, the wonderful ideas and the wonderful ideas can produce stunning beauty and touch. First of all, it should be understood that skilled computer operation technology only assists the designer in achieving the design concept and makes the book binding design a perfect and ideal working means. The computer is only an advanced tool. At the National University Press Book Binding Workshop, fine art editors and designers from various university presses performed well on topics related to the originality of the art of book design and stylized topics that emphasized the overall design of books. Communication, open and in-depth discussions on how to apply computer technology to the artistic creation of practical experience.

Designers believe that book binding emphasizes book-based merchandise packaging; books have knowledge content that is different from general merchandise. Therefore, as a book of cultural goods, its book binding design emphasizes distinctive personality and unique artistic taste. Good design works should be unique genius ideas from the designer's mind. With a superb computer technology and an excellent workmanship, a work of art is actually regarded as a work of classic masters. Not a trace of computer production. The current domestic book design has made great progress. There are many outstanding characters and book binding designs that they can call a model. For example, Mr. Lu Jingren, the famous designer of book binding, is a leader in the field of domestic book designing in recent years. Mr. Lv Jingren studied painting from the artist Mr. He Youzhi and later studied in Japan and followed famous Japanese designers. Mr. Sugiura Kangping, Professor of Kobe University of Art and Technology, obtained advanced design concepts and achieved remarkable achievements in bookmaking techniques.

Mr. Lu Jingren has accumulated rich experience in book binding design, coupled with his understanding of local culture and profound understanding of modern design, his work has shown a diversified style and also showed his own works of diverse, multi-level The combination of performance techniques and superb craftsmanship has created a special artistic charm. Seeing every book design work he has carefully designed, he always gives people a heartfelt admiration. Mr. Lu Jingren's “The Complete Works of Chinese Folk Art” designed by Shandong Education Press won the National “Five-One Project” Excellent Book Award. The theme of this book revolves around the diversity of the development of Chinese folk art.

1 "The Complete Collection of Chinese Folk Art" Lv Jingren's colorful and colorful artistic features, using simple ethnic costumes, wood carvings, masks, ceramics, paper-cutting, gods, folk houses, puppets, shadows, toys and other folk crafts, as his book cover illustration, making The external image of a book has already carried the feelings of the national culture. It has a rich, fragrant, splendid and splendid beauty. The set of books has a bright color. The use of folk textile patterns as the artistic treatment of shading not only highlights the theme but also Rich in details, the design is grand and magnificent, radiating a strong visual shock. Such a beautiful book is held in the hands of people, people can not help but be proud of the splendor of the Oriental arts, but also deeply impressed by the designer's unique insights. "Zhu Xi list book thousand words", also very special Mr. Lu Jingren

2 "Zhu Yi Bang Listed Thousand Characters" Lu Jingren

3 A book binding work by Lu Jingren in "The Marx Manuscript Reality". The book is a calligraphy collection of the famous Song Dynasty famous Confucian scholar Zhu Xi. The collection of Zhu Xi ink poems in the book is free and easy. It should be a treasure of calligraphy ancient books. The designer chose a quaint, elegant, and atmospheric book form. The letter set is a style of imitation of the Song Dynasty wood carving print. The reverse letter of the Song Dynasty is carved on a paulownia wood board. The whole letter is connected in a belt and the wooden handle is locked. The work ingeniously integrates the book style of traditional Chinese ancient books with the new design concept, which makes the external image of the entire book beautiful and beautiful, giving the impression that the perfect combination of classical elegance and modern fashion. Each book has its own different nature and special needs for the external image. The book “The Marx Manuscript Photographs” is a book. Mr. Lu’s accurate grasp of its special identity connotation really took a lot of thought because it is a collection. This book, in the book binding process, strives to be more perfect and avoids the common design patterns of book binding. With regard to the material selection of the cover and the content, high-grade and delicate special paper, wood plate, cowhide, metal materials, and printing and engraving are used. Different techniques and methods create an extraordinary style and achieve the design goal of interpreting the extraordinary and unique style of Marxist classic writers. The book also features fine text and patterns on the woodblock and cowhide to create different visual and tactile sensations. People can feel the ingenuity of the author in many details of the book, which is a European 18th century book form. Realm. In these exquisite works, the designers present to the reader is a full understanding and grasp of the connotation of the manuscript. After some refinement and processing, he seeks out more accurate and imaginative visual language, which makes the reader feel the designer’s Passion and poet-like personality expression.

(to be continued)