Nongfu Springs Unique Mildew Paper Label

The "Nongfu Spring" natural water produced by Nongfu Springs Jilin Changbai Mountain Co., Ltd. has been leading the domestic drinking water market for several years. In addition to the results created by the brand's strengths, the appearance of the product cannot be overlooked. Nongfu Spring Label is different from other similar products and uses paper labels. The paper label is printed with the clear water source of "Nongfu Spring" drinking natural water - the pattern of the wrong grass spring. Why Nongfu Spring used paper labels? Can paper labels adapt to the product's transportation and storage environment? To this end, the reporter interviewed the relevant person in charge of Nongfu Spring Health Center Co., Ltd.

According to reports, the “Nongfu Spring” drinking natural water is initially based on the following two considerations when considering the use of paper labels: First, the label materials used in the domestic beverage market are all plastic labels and there is no more innovation; in addition, the paper is beautifully printed and can be improved. Graphic design effect.
However, if paper is used as a label substrate, the paper must have the following characteristics:

First of all: to have a very high anti-mildew properties. As the "Nongfu Springs" has a vast sales area for natural drinking water, the environment changes greatly. For example, in some areas in the south, the air is relatively humid, and the paper labels are very susceptible to dampness. If dealers go through inventory for a period of time, the paper labels can easily become moldy. Therefore, the selected paper substrate must have high anti-mildew properties to ensure that the paper label is intact in the entire production-sales channel.

Second, have good tensile properties. Due to the production of health water and beverages, all high-speed automatic production filling lines are used. If the tensile properties of the paper are not good, the paper labels can easily be torn on high-speed production lines. Therefore, the paper labels need to have good resistance to stretching. performance.

Through market research, Yangshengtang eventually chose Stora Enso's anti-mold paper. Stora Enso's mildew-resistant paper has a very long fiber, so it has good tensile properties and can fully meet the requirements of Hyosung Co. for paper labels. Since its use, this paper label has been fully guaranteed Complete during storage.