At least two of the most popular furniture brands in the market have recently launched their cooperation with foreign brands. Hair Scissors Set,6.0 Inch Barber Scissors,440C 440C Hair Scissors,Professional Hair Scissors Heb Zhangjiagang Mister Tools Co., Ltd , https://www.mingshiscissors.com
This will further boost the sales boom of imported furniture in the Chinese furniture market.
Domestic furniture factories have sold their own brands, and at the same time, they have been acting for a foreign brand. The main reason is to use foreign brands to occupy the high-end market, and private brands to occupy the low-end market. Most companies are more focused on their own brands. Therefore, although imported brands have been held and sold by some companies over the years, the promotion of brand promotion is not active in the stores and outside the industry.
Recently, the sales trend of this imported brand has changed from the past. If the previous imported brand furniture mainly takes the high-end route, and with the improvement of domestic consumption level, the imported brand has little difference with the domestic brand in price, and some are even lower than the domestic brand.
The sense of the high level of imported brands is not so prominent in the eyes of consumers who are quite knowledgeable about furniture.
What are the attractive features of the emerging import brands in the domestic market, or what are the market characteristics?
One is the strong sense of design. This is the most prominent feature of imported furniture, and domestic consumers are also the most favored. The reason why they are willing to pay high prices to buy real imported furniture is often this.
The second is reliable materials. No matter where the imported furniture is produced, at least it seems that the raw materials are more reassuring. Consumers are increasingly demanding environmental protection, and their attention to furniture raw materials is increasing.
Third, as a market seller, there is less concern about counterfeiting imported furniture. In any case, due to the "birthplace" environment of imported furniture, the protection of intellectual property rights is quite in place. Therefore, imported furniture has a strong separation. For those who try to counterfeit, the possible punishments will be quite large.
Of course, this deterrent is only relative. For many daring, imported and intellectual property-protected furniture will also become their counterfeit objects. However, sales of counterfeit furniture in high-end stores are limited.
In the formal high-end stores, of course, such stores are still the main production sites for the profits of the domestic furniture industry, and imported furniture occupies more and more space.
Many domestic furniture manufacturers are keen to represent foreign brands and conduct exclusive sales.
The Chinese furniture market is upgrading, and the increasing number of imported furniture is an important example.
The imported furniture on the taller ones makes it a matter of course that the higher profits generated by sales are the source of the continuous entry of imported furniture into the Chinese market.