China Paper Media On December 10, 2018, Henan Yinge Industrial Investment Co., Ltd. (hereinafter referred to as Yin Ge Company or Silver Pigeon), the first batch of Shenzhen Airlines custom-made products were all completed and ready to be shipped. This is another beautiful “battle†in the series of combination punches that Silver Dove has continued to enhance its own brand competitiveness. In July 2018, the company's life paper company stood out among many bidding paper companies with its excellent product quality, excellent after-sales service and brand competitiveness, and became the “preferred supplier of Shenzhen Airlines paper productsâ€. According to the development strategy of “Practicing Internal Skills + Doing Markets + Finding Assets†developed by Chairman Gu Qi, Yin Ge Company continuously implements organizational integration, production process optimization, internal innovation reform, production and operation, investor relations and brand influence. Forces and the mental outlook of employees have quietly changed. Practice internal strength - enhance the internal motivation of the enterprise In 2018, in the face of the complicated and ever-changing internal and external market situation, Gu Qi, the chairman of the board of directors, led all the silver pigeons to re-equip and start again. In-depth analysis of problems, inventory development achievements, summing up experience and practices, launching a package of reform measures around "grasping the two, controlling the middle", deepening internal management, cultivating independent brands, integrating the industrial chain, and opening up new pigeons to re-start their businesses and create new heights. The journey has promoted the company to turn losses into profits, and has embarked on a road of innovative reform with the characteristics of silver pigeons. Do fine management to improve efficiency. The production and operation center of the Silver Pigeon Company continuously optimizes cost management, from raw material procurement to pulping, to key processes such as papermaking, rewinding and warehousing, to track and evaluate, strengthen process monitoring, organize and carry out “waste big investigation†activities, and identify Waste is rectified within a time limit to ensure minimum consumption. The marketing system will strengthen the construction of smart platforms, build a new CRM service desk, continuously improve the sales price mechanism, and implement differentiated sales by creating an “online + offline†marketing network; strengthen scientific assessment rewards and punishments, and enhance the professionalization of sales teams. At the level, we will fully promote the “double down†work of reducing and reducing inventory. The Ministry of Political and Social Affairs issued the “All Staff Savings†activity initiative, calling on all members to seek new efficiency-enhancing breakthrough points with positive attitudes and actions, and promote enterprises to achieve both economic efficiency and market competitiveness. Optimize the process to improve efficiency. The Silver Pigeon Company has systematically optimized the double-base construction and material storage to improve management efficiency. Timely understanding of the current economic situation in the external room, the supply chain center uses information technology to monitor the price changes of procurement materials in real time, establish a supplier database, improve the supplier level and evaluation mechanism, and optimize the bidding and procurement process, scientifically allocate materials and optimize resources. Configuration. At the same time, all units warehousing and information technology, the implementation of product scanning code out of the warehouse, improve work efficiency. Advanced benchmarking performance. The production and operation center of Silver Pigeon Company selects the benchmark workshop within the company, encourages all grassroots units to take the initiative to adapt to the change, compare the advanced, broaden the horizon, identify the gaps and deficiencies, continuously learn advanced and add measures, and continue to grasp the quality and efficiency. And the efficiency is improved, the quality of development and product quality are continuously improved, and the production efficiency and enterprise efficiency are improved. All units have successively implemented institutional optimization, process reengineering, etc., especially the promotion of clean production series measures, breaking the traditional concept of cleaning the site, and changing the “sports†on-site management mode to achieve object positioning and people's fixed positions. Standardized management. At the same time, in order to further stimulate endogenous power, Yinge is actively planning to comprehensively deepen reforms, compress management level, and establish a performance-oriented compensation distribution system to make incentives fairer and more open. Do the market - enhance the competitiveness of own brands In the view of the company's management, papermaking, as the main business of silver pigeons, must not only develop, but more importantly, high-quality sustainable development. Chairman Gu Qi has publicly stated that it is necessary to thoroughly understand the development direction of the country and the industry, and formulate the main business development ideas on the basis of analyzing the market changes: First, we must explore new profit growth points as soon as possible; second, we must focus on cultivating independent brands. The third is to integrate the industry chain and share the back-end bonus. Through the technical transformation of the existing production line and the introduction of advanced technology, the company obtained the relevant invention patent certificate in the production process of the liquid crystal electronic glass spacer paper developed by the silver pigeon in May 2018. Many indicators of the process indicate that the production technology level is at The forefront of the country. In August 2018, glass spacer paper, which has a high profit margin and a large market demand, was put into production smoothly. In addition to the glass spacer paper, the silver pigeon is also trying to produce high-end products of the live paper series and new kitchen paper. In addition, the company has also developed new life paper products including bamboo pulp color paper, straw original paper, super soft tissue paper, etc., and through the small program of the Silver Pigeon Living Museum to achieve online direct sales, widely praised by fans. In the future, the company will continue to build on its existing main business, comply with the national science and technology development trend, continue to consolidate the three pillars of life paper, packaging paper and specialty paper, and do everything possible to develop and innovate, broaden channels and enhance brand awareness. . Searching for assets - active transformation, focusing on new strategies While practicing "internal strength", the company's series of operational means in the capital market are constantly attracting outside attention. The management team of the company relies on the main business of papermaking, taking foreign investment as the starting point, taking a two-pronged approach, adhering to the business philosophy of “production + investmentâ€, considering the policy, market and prospects of future investment projects, focusing on helping the company Strategic transformation from single production to investment platform. In 2018, the company successfully invested in the Anshi Semiconductor project, which is favored by domestic capital, and is expected to bring considerable profits to the silver pigeons. Chairman Gu Qi publicly accepted the media interview and said: The company chooses to invest in the target, one is to thoroughly understand the bottom of the policy, the other is to explore the pulse of the times, and the high-end manufacturing industry such as Anshi Semiconductor is an industry that the country values ​​and has broad prospects. Opportunities that capital is difficult to capture. Half a hundred and twenty thousand, 2019 is a crucial year for building a well-off society in an all-round way, with opportunities and challenges. When reform is only going on, when it is not completed, hard work and struggle are the keys to opening the door to the future. In the next step, Yinge Company will continue to intensify reforms and establish a management mechanism with clear responsibility, scientific and high efficiency, and clear rewards and punishments, so that the source of innovation will fully flow and the vitality will be fully developed, in order to achieve higher quality, better efficiency and structure. Better development takes every step. This article is posted on this website for the purpose of transmitting more information and does not imply endorsement of its views or confirmation of its description. 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