The inventory of furniture has become a threat, and both customization and online shopping are required.

Recently, some netizens broke the news on the Internet that Vanke Eslite has experienced 5% of company layoffs, senior leadership resignation, and capital turnover problems. There are even blog posts that directly point out that Vanke Eslite is in a state of being unable to make ends meet, and at least a billion yuan of product dead stocks.


For these reports on the Internet, Vanke Eslite has always claimed that the current news is not true. But at the same time, some problems in the customer Eslite have emerged one after another. For example, where the former vice president Wu Sheng (microblogging) left, there is news that Vanke Eslite did not go to the US IPO on time. This is undoubtedly a blow to the current development of Vanke Eslite.


Product backlog of excess capacity waste


From the real case of Vanke Eslite, we can easily see that in fact, no matter which industry is in the market, the company will encounter such problems as the backlog of goods, and it is real in many industries, only the number of each. Not a stop.


Take the current furniture industry, it is understood that in November 2011, the furniture manufacturing product inventory index is as high as 50%. From a certain point of view, it can be seen that the current furniture market has a state of overcapacity.


According to industry analysts, the situation is mainly caused by the fact that the furniture produced by the company cannot meet the needs of consumers in terms of style or quality, or it cannot arouse consumers' desire to purchase. Secondly, it may be caused by some mistakes in the marketing strategy. Finally, there is a possibility that a financial crisis will occur, and it is these reasons that directly lead to the current backlog of furniture products.


Too much backlog of furniture products will directly cause difficulties in corporate capital turnover, which will cause enterprises to lag behind in the development of new products. In turn, it will affect the development of enterprises. Such a long-term development of a vicious circle will not only waste a lot of resources, but also cause losses to the enterprises to a certain extent.


Customization and online shopping lead the high-end


In view of the current development situation, the furniture industry should also be vigilant. It is best to improve the construction of online shopping furniture and offline physical stores at the same time, so that the two can find a better way out. In addition, for the needs of the high-end furniture market, custom furniture and online shopping furniture can be brought into the market at the same time, and a two-pronged approach will surely usher in a good momentum of development.


It is understood that the country will build 36 million sets of affordable housing in the next five years, which will be a huge development space for the furniture industry. Moreover, the current 80s have become the current main consumers in the furniture industry. According to the survey, domestic custom furniture is more popular among the 80 generations, and the total population after 1980 is nearly 200 million, which is close to the total population. one-sixth.


Therefore, from the previous sales of finished products to the current custom furniture, so that we can meet the needs of consumers to the utmost, and the company's products can also cover more consumers. Of course, there will always be new breakthroughs in product types and styles, and companies can develop custom furniture in combination with their own development. In the current furniture market, it will eventually flourish in the furniture industry like furniture e-commerce.


According to the latest data, custom furniture has now occupied nearly 10% to 15% of the entire furniture industry. Therefore, in conjunction with the current development of the furniture market, Melody decided to put custom furniture on the e-commerce platform and bring more high-quality furniture products into the homes of thousands of people.

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