With the application and popularization of Internet consumption methods, home furnishing enterprises with a lot of Internet nature have emerged in the home industry with strong traditional colors. The fierce competition in the market has accelerated the pace of changes in traditional home furnishing enterprises. In order to win more purchasing power of the new consumer groups, the home furnishing enterprises have made innovative adjustments to products, services, channels, etc., so that they are more characteristic of the current era and more in line with the needs of consumers. This year, many traditional home furnishing companies have turned into "net red." "Net red" mode 1: aiming at the mobile end In June of this year, Red Star Macalline announced the launch of the "1001" strategic plan, namely 1,000 physical stores + 1 Internet platform, to make great strides toward the Internet. The combination of online and offline, on the one hand, enhances the sense of experience, makes the service more professional and more humane; on the other hand, through the Internet platform and technical tools, the user is more convenient to participate, and the choice is more abundant. In addition to adjusting the layout, Red Star Macalline also aimed at the mobile terminal and launched the APP to provide consumers with a home-centered consumption upgrade demand. The home of 2016 can be described as busy, and new services are added. On September 26th, the “Designer†platform of the Real Home was launched. This home improvement O2O platform, which is free to open to the whole society, including the design, construction, furniture materials procurement and logistics distribution, is based on the physical store and brand of the home. It integrates online and offline home improvement services. It has realized a one-stop service from design to material selection, construction and logistics. In November, Beijing Juran Home Economics Management Co., Ltd. officially operated the platform, and simultaneously launched the “Everything Home Economics†APP to provide users with housekeeping services such as cleaning, home maintenance, and babysitting. "Net Red" Mode 2: Creating Internet Products With the younger household consumer groups, consumer acceptance is increasing for home-based businesses and products of the Internet nature. In order to cater to the changes in market demand, traditional home furnishing enterprises need to integrate Internet elements and expand new channels to consolidate and expand market share. In order to make the decoration more worry-free and simpler, Shichuang Decoration launched a new "perfect home decoration" package. The soft-packed, hard-packed, and whole-house custom furniture are all based on the measured area, and the resources are integrated to greatly solve the consumer concerns. The pain of decoration. In addition to practicing itself, in the Internet field, which is not familiar to traditional enterprises, some companies choose to cooperate with home-based enterprises with Internet nature, and use the advantages of other channels, resources, products, etc. to fill the parts that they are not good at. For example, in October of this year, Huari Home and O2O's home furnishing industry jointly launched the “é“åŽæ•´è£…†soft-packing brand, and plans to launch a full-net soft package with Internet characteristics. "Net Red" Mode 3: Using a third-party Internet platform The popularity of online shopping and consumption methods has made the household products that have a sense of experience gradually move from offline to online. The third-party online shopping malls that have accumulated a large number of online shopping consumer groups have become convenient channels for many traditional home enterprises to conduct Internet marketing. First, such as Tmall Meijia, Jingdong and so on. Home-made decoration, TATA wooden doors, Sofia and other home furnishing companies rely on their own "Internet fast-moving features" products, and then rely on the promotion of third-party platforms to play the traditional and Internet world. In addition, the new and third-party platform marketing approach provides a new way of promotion for traditional home furnishing companies. Taking the “double eleven†of the e-commerce carnival just in the past, many home furnishing companies have adopted the trendy gameplay – live broadcast, which integrates products with stars and net red for promotion. For example, Ou Pai invited Li Keqin, Wang Han, and Meng Fei to conduct live multi-screen live broadcasts in Guangzhou, Guiyang, and Wuhan. The Gujiajiao conducted live broadcasts of "Fan Ye Tear the Best" and "Xiao Wei Drive". During the "Double Eleven" period, there were over 600 international big names to participate in, to attract consumers in an entertaining way, and to use the fans that the stars have accumulated to drive product sales. Commercial Stock Pot,Commercial Soup Pots,Commercial Stock Pots Stainless Steel,Commercial Stock Pots For Sale Jiangmen Junerte Stainless Steel Kitchenware Co.,Ltd , https://www.junertejm.com