Wan Jiale Li Tao: Full sales confidence in the peak season

Develop emerging industries for market demand

[Reporter]: First of all, would you please introduce the new products or technologies that participated in this exhibition?

[Li Tao]: Wanjiale has always adhered to the technology leading strategy for more than 20 years, and has always been the leader in the industry in technology research and development and application. The products exhibited by Wanjiale are somewhat different from the previous ones.

First, our benchmark is to continue the research on market conditions in previous years, and to develop a series of products according to the needs of consumers.

Second, Wanjiale used to focus on two major systems – the home hot water system and the entire kitchen power solution. This year we launched five major systems at the same time. In addition to the traditional two systems, we have added thermal energy systems, integrated energy industry and living electrical industry. During the inspection, we found that many areas in China do not enjoy central heating. Some independent communities and villas need personal heating. In response to this demand, we have introduced thermal energy system solutions. In addition, we find that the current development of household energy is very serious and is extremely unfavorable to China's overall economic development. Following the example of developed countries in the West, we have introduced integrated energy solutions that integrate solar, air, gas and electricity to form an integrated energy system that can be adjusted to different energy conditions in different regions, reducing consumer households. The cost of using energy has greatly improved energy efficiency and is very beneficial to the development of China's civil energy. Another large system, the living electrical industry, including electric pressure cookers, induction cookers, electric kettles, rice cookers and other products, is another important support point for Wanjiale's strategic layout.

Wan Jiale spokesman Li Tao

Adjust business strategy to solve problems

[Reporter]: How is the market performance of the 11th Golden Week Wanjiale?

[Li Tao]: We originally expected that the sales performance of the 11th Golden Week this year will be lower than the previous two years, because the market currently faces two major problems: First, the price of raw materials rises, the production and operation costs of enterprises increase, and the operational pressure is very large; The macro-control of the real estate market has restrained consumers' consumption demand to some extent. However, the actual result is that the sales of the Eleventh Golden Week this year exceeded last year, and the sales performance was very good. From this we have summarized the following reasons:

First, the rigid demand of consumers in the first half of the year was suppressed, and in the second half of the year, it was released.

Second, although the current overall economic situation in the world is not ideal, China's economic situation is heading well, which gives Chinese consumers confidence and daring to consume.

Third, our company's market strategy is relatively successful. In the past, we only simply promoted products, and now we are more concerned about how to help consumers solve problems. When many companies sell their products, they are always accustomed to recommending products with higher grades and higher prices. The idea of ​​Wanjiale is to first understand what the consumer really is facing, what kind of product can help him solve the problem better, and then recommend the product that best suits him, not necessarily the most expensive and highest grade. product. This business strategy has been recognized by consumers and will be the development trend of the entire kitchen and bathroom industry in the future.

Full sales confidence in the peak season

[Reporter]: Everyone said that October is a small busy season for home appliance sales. I don't know what you expect from October.

[Li Tao]: In fact, since September, the home appliance industry has been in the peak season of sales. In particular, the sales performance of the Golden Week is very impressive. We are optimistic about the overall sales performance in the second half of the year and this year.

[Reporter]: You think that it has already shown good signs since September.

[Li Tao]: From the experience point of view, the sales performance in September is good, and the sales performance in the second half of the year will be ideal.

[Reporter]: I wish you all a better performance, thank you for accepting our interview.

[Li Tao]: Thank you.

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