What are the three major challenges facing the development of China's furniture brand?

The last furniture fair in 2013 came to a close in Shanghai before the National Day. Representatives of the Beijing-based furniture brand alliances including Rong Lin, Fei Tong, Qu Mei, Hua Ri, Nordic Entertainer, Noah and Royal Hyundai The brand bosses gathered in the capital city to explore the future development of furniture brands with the theme of “seeing the future in Shanghai”. The design is difficult, the innovation is difficult, and the promotion is difficult to become the three major challenges facing the furniture brand.

Design difficult to ground

This year's Shanghai Furniture Fair will continue to hold the DOD design exhibition, not only recommending designer works, but also highlighting the communication between the company and the designers. Despite the support of Red Star Macalline, the DOD exhibition is better than before, but there are also exhibitors who reflect that the design and manufacturing links are out of touch and difficult to connect.

Xiu Jun, executive vice president of Huari Furniture, who participated in the DOD exhibition for the first time, said that in order to participate in the exhibition, they designed a product in cooperation with the professor of the Academy of Fine Arts. The problem arises when it comes to production. "We used more than 20 designers and used 8 In the daytime, more than 10,000 coordinates were compiled to complete the production. If such a product enters the market, the project is too big." Xiu Jun believes that China's home designers now lack life experience, only at home closed doors, the design drawings are good-looking and not useful, which makes those who want to use the designer's creative thinking to update the product is somewhat helpless.

This feeling of training in the military is also shown in the students of the design college. At the exchange meeting, Kirin, president of Ronglin Home, said that they had done a graduation exhibition for the students of the Academy of Fine Arts and found that the works designed by the students were not in line with the actual structure, and 90% of the design solutions could not complete the production. I have to give the students a structural class first."

The designer of the Nordic artist Yu Yu said that even the best design is to win the market, not for self-appreciation. If the product can not be combined with the market, such design is useless. By participating in the DOD exhibition, he established contacts with the heads of design institutes, and will try to invite designers to design products for themselves in the future, but these products must have market selling points.

Innovation is difficult to direction

If it is difficult to design a designer and a company, then product innovation tests the aesthetic taste and market acumen of business leaders. At the exchange meeting, some business representatives said that everyone is talking about innovation, but true innovation often depends on luck. How to determine the direction of innovation is a big challenge.

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