Where is the future of the home building materials market? Who can "smile the rivers and lakes"?

Nowadays, the downturn in the home building materials market has made many enterprises feel pressured. Under the influence of the overall slowdown in the overall economic growth rate, the operation of the high-end home building materials market is still facing difficulties, and under the stimulation of the “high-speed rail economy”. The low-end home building materials market will gain more development opportunities. Where is the future of the home building materials market?
Reason: Why do the mid- to high-end home market face difficulties?
Time has quietly arrived in December, but the home building materials market is still quiet, the mid-to-high-end home market is still very difficult to operate. Insiders said that the current high-end home market is facing a major dilemma, mainly for four reasons.
First, the market gradually entered a period of saturation, demand continued to decrease, and the contradiction between supply and demand exceeded gradually, and the finished product inventory of the manufacturers continued to be high.
Second, in the economic downturn, consumers' actual income has decreased, and high-end consumption has become more cautious. Coupled with the continued high pressure of the country's anti-corruption policy, high-end consumers have further reduced, making the mid- to high-end home market worse.
Third, the company's efficiency has been continuously reduced. With the increase of regional environmental pollution, rising land prices, rising labor costs and local government restructuring, the original regional advantages have gradually lost, the competitiveness of household products has declined, and corporate profits have continued to decrease.
Fourth, the shortage of funds has become more serious. Due to the long-term backlog of funds, it is difficult to return the finished products. The monthly store rent, workers' wages, raw materials costs, etc. are like the mountains on the shoulders of many home manufacturers.
Tukou: Using the "high-speed rail economy", the home building materials market ushered in "spring"
Recently, a piece of news from the media has attracted the attention of home building materials companies. "The National Development and Reform Commission has been supporting the high-speed rail for five consecutive days, and this year's investment is more than 800 billion." This news should be a big plus for the Chinese economy. As Wang Mengshu, an academician of the Chinese Academy of Engineering, said, "Railway construction drives urban construction and promotes the development of various industries. It is one of the best choices to resist downward pressure on the economy. It should be increased. investment".
Although the good is coming, but there is still a big difference with the home building materials business. Railway construction can effectively increase investment and expand consumption, but the stimulation of the consumption of high-end home building materials market is not so direct, and the effect is limited. However, the demand for construction products in engineering construction will increase greatly. It is foreseeable that the building materials market such as doors and windows will continue to have more room for development in the second half of the year.
In 2016, only the last month left, when will the “hard days” of the mid-to-high-end home building materials market come to an end, and what will happen to the future development of the low-end home building materials market? It still takes a while to wait and see. However, it is undeniable that the "high-speed rail economy" is bound to become the slogan of the future home building materials market, and enterprises must grasp this "cake".

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