Print ads are the most direct form of display. Print ads are produced by printing. Common forms of print ads include posters, newspaper ads, magazine ads, direct mail ads, sample promotional ads and leaflet ads.

(1) Newspaper advertisements Newspaper advertisements are advertisements published in newspapers. Newspapers are issued daily, and they are printed materials with comprehensive information. They have the characteristics of broadness and speed, and are more suitable for the advertisement of new products with strong timeliness. Express advertising, such as enrollment, recruitment, and celebration notices. Considering the nature of newspaper advertisements, printing, and the reading habits of newspaper communication objects, they often pay more attention to the layout of manuscripts in the design. The advertisement of newspaper advertisements is first commissioned by the advertising company. Design the advertising draft, then send the advertising draft to the newspaper to arrange it on the scheduled publication date, and finally make a plate for printing and distribution.

(2) Magazine advertisements Magazine advertisements generally appear on the front cover (cover one), cover two, cover three, back cover (cover four), and interleaved pages of the magazine. Compared to other print ads, magazine ads often occupy a whole page, and visual interference Less, eye-catching visual effects. Magazine advertisements are usually printed on different papers according to the grade and characteristics of the magazine, and the requirements for pictures, text, composition, etc. are relatively high, so they often become people's collection objects. The layout design of magazine advertisements is relatively free, According to the characteristics of the advertisement, different methods such as large air, large density, text overlay, dots and lines, force field, direction, rhythm, contrast, etc. can be used to create a beautiful visual feeling.

(3) Direct mail (DM) advertising Direct mail advertising (Direct Mail) refers to direct mail advertising, which refers to the selective delivery of printed advertisements to consumers through the mail network.Common forms include product catalogs, brochures, and price lists. , Postcards, brochures, posters, corporate publications, samples and solicitation of orders. Direct mail ads can not only be sent through postal, logistics and other channels, the comprehensive newspaper is also one of the important direct mail methods.

(4) Product samples Product samples are materials that are issued by manufacturers in order to promote and promote products to customers. Common forms include product catalogs, individual product manuals, corporate introductions, and advertising factory magazines. Among them, product catalogs introduce manufacturer business Scope, lists the product name and model, and is accompanied by a brief introduction of product appearance, specifications, and usage; individual product samples are mostly printed in loose-leaf form, and specific descriptions of the model, technical specifications, principle performance, and technical parameters of the finalized products, It is accompanied by structural drawings and photos; the content of the product description is more detailed, often listing the product's working principles, uses, efficiency, structural characteristics, operating procedures, use, maintenance and repair methods, etc.

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