China's high-end consumer furniture empire

Perhaps the hottest word in the world this year will be "Chinese aunt." How much gold was sold on Wall Street, and the aunts took all the orders, and 300 tons of gold were instantly swept away. In this battle, Goldman Sachs Group, one of the world's top 500 companies, took the lead in surrendering. Recently, the "China Aunt" overwhelmed the enthusiasm of Wall Street, once again let the world look at China's high-end consumer.

In fact, in the past five years, China’s high-end consumption has not only increased rapidly, the market scale has moved toward hundreds of billions of dollars, and it has involved a large number of fields, including celebrities, diamond jewelry, perfumes, art, European furniture, etc., a set of hundreds of thousands. Even millions of high-end furniture are bought every day.

During May, Fouyi Home FOOKYIK, which is well-known in Europe and America, held four Italian style exhibitions in Beijing, Shanghai, Guangzhou and Chongqing, attracting hundreds of high-end people to participate in the event. Sales of furniture. “The top Italian style furniture like Fuyi Home is generally regarded as a symbol of high-end furniture. From the influence of their special exhibition activities, the consumption capacity and space of domestic high-end furniture is very huge. High-end furniture is China's high-end. The epitome of consumption, from the effect of FOOKYIK activities, shows that China's high-end consumer power potential is unlimited." A high-end consumer field veteran made such an evaluation.

Fu Yi home Italian style "翡冷翠" series restaurant

Chinese high-end consumption

There are many reports on China's high-end consumption. The latest one is the Asian Wealth Report released by Swiss Baosheng, Switzerland's largest private banking group. The report says that most of China's high-end consumer prices in Shanghai are crowned in Asia, including beauty treatments and inpatient services. .

Another report, Hurun Report and China International Luxury Travel Expo, published in the "China Luxury Travel White Paper", believes that Chinese tourists spend the third time in the world. Earlier, there have been reports that China has become the world's largest consumer of luxury goods, accounting for a quarter of the total luxury consumer market. Even McKinsey has research that claims that by 2015, China's luxury consumption will reach 180 billion yuan.

These are the most direct impressions of Chinese-style high-end consumption in front of us. No matter who looks at it, it will have a feeling of shock and dizziness.

Who is this huge high-end consumer market generated? We can roughly classify, first of all, wealth newcomers, such as foreign companies, senior managers of state-owned enterprises, large private entrepreneurs, etc., followed by people with a certain reputation in fashion, culture, entertainment, and sports. As well as experts and scholars with certain academic achievements in colleges and universities, professionals in a certain field, these people are basically scattered in the core domestic large and medium-sized cities, concentrated in Shanghai, Shenzhen, Beijing, Guangzhou, Chengdu and so on.