The “big home era” advents floor enterprises should also clarify the development model

It has been predicted that the entire building materials and home furnishing industry will take at least 20 years from a single product to home integration, but in terms of the current development speed, in the short period of two or three years, due to the rapid development of major home brands The "big home era" of the building materials industry is coming, and all major flooring companies should also be insulted.

Trends in the era of big home

Now, we can see the shadow of product integration everywhere in the market: the home experience hall in the wood products industry, the boutique showroom in the ceramic industry, the kitchen in the kitchen appliance industry, the whole bathroom in the bathroom industry, and the overall home in the furniture industry. Wait, "big home" has become a development trend, and the flooring industry is also closely following the development of the big home era.

China's home furnishing industry has been developing for 30 years. During this period, consumer behavior has also changed. From the initial pursuit of living to the enjoyment of life, the demand for home has been upgraded from single to diverse, individual, taste and enjoyment. More prominent, some people define this period as the lifestyle era. Today, with the profound changes in consumer behavior, many home furnishing companies are also self-upgrading and evolving. The concept of “big home” is quietly popular.

Coping with the development model of the "big home era"

When it comes to big homes, there are two development models for flooring companies. One is to be specialized and to be strong, the other is to be bigger and stronger, one is professional and the other is big concept.

From the perspective of the floor company's own business, there should be some successful cases, so it can't be said that these two are good or bad. They can only say that the company can actually operate, generate benefits, and control the business. Very good, very good control, this is a better way.

In the building materials and home furnishing industry, there have been such a situation. In the early building materials enterprises, there are many brands in a company that are operating. It may also be a product with different labels sold in the market. This is from channel construction and market share expansion. Considered, but there is a consensus that now more people cover more categories through one brand, but in the process, many companies may realize that they will not blindly cross-border or cross-category operations, and more Do some matching with the advantages of your own category.

In the whole business process, one brand's attributes are mainly based on one category. Other products only serve this category, and do the matching. The concept of this big home is built around this product, so this company is currently No matter whether we are in the flooring industry or other building materials industry, they are all related. They are similar in terms of craft products and marketing characteristics. This kind of extension is very natural, so I think the company will slowly pass. This way, the big home, through the specialization, especially for the flooring industry is in the mature and stable development.

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