Export Commodity Packaging and World Folk Culture (4)

3.4 Preferences and Constraints on the Color of Export Package Design Due to the differences in customs and habits of various countries and regions, the visual sensation color can convey to people is also different. In the same color, this area represents majesty and sacredness. In another area, it is regarded as a scourge and a disaster: the hue that is loved in this country is taboo for people in that country. Therefore, export packaging design should take into account the color preferences of different countries and regions for sale.

3.4.1 The relationship between color psychology and world folk culture

All countries and peoples are different in their temperament, personality, interests, hobbies, etc. due to differences in society, politics, economy, culture, science, art, education, religious beliefs, natural environments and traditional customs. Will have their own preferences. For example, U.S. undergraduates prefer white, red, and yellow colors. British men love colors of green, green, red, white, yellow, black, and women. They are green, blue, white, red, yellow, and black.

Red is symbolized as festive, warm and happy in the Chinese and Oriental peoples. It is a traditional holiday color. Women like to marry and festively celebrate red decorations.

The same green, the most popular color in Islamic countries, because green symbolizes the color of life, but in some western countries it is considered unwelcome for it to contain ambiguity.

Yellow is used exclusively by emperors in Chinese feudal society. It is a symbol of dignity and authority. The common people are not allowed to use yellow. In ancient Rome, yellow was also respected as the color of the emperors. But yellow is considered a traitorous and shameful symbol of the dress of Judah in Christian countries; in Islam, yellow is a symbol of death.

Some colorists also believe that color psychology is related to the natural environment of the region. People in the southern hemisphere tend to accept natural changes. They like strong, bright colors. People in the northern hemisphere feel less dull about natural changes and like soft and dim colors. . Italy has a colorist who has done daylight measurements in Europe and found that Northern Europe's sunlight is close to the blue-colored fluorescent colors. Italy's sunshine in Southern Europe is an incandescent yellowish-yellow lamp. People living under a light source for a long time will have habitual adaptation and hobbies. The reason why Italians like the warm colors of yellow and red bricks is that Italy's sunshine is yellowish-orange. Northern Europeans therefore like green and green because of the bluish sunlight of northern Europe. In the United States, there are regional differences in the introduction of color preferences due to changes in the natural environment. People in the Pacific Rim of San Francisco prefer bright colors, and people in the Atlantic coast centered on New York prefer dark colors.

Even if it is the same region or the same ethnic group, there is a difference in the love of color due to the different living environments. China is a multi-ethnic country, and the love and envy of color are also different in all ethnic groups.

In fact, consumers in various countries are quite sensitive to packaging, and specific colors often have different meanings in different countries. People in different countries have different colors and hobbies, and there are taboos. According to the relevant data, the color preferences and usage habits of some countries and regions are introduced as follows and are for reference only.

(1) Europe

France - Boys in eastern France generally wear blue clothes, and girls generally wear pink clothes. The dark green can make people think of Nazi soldiers' clothing and have a sense of disgust.

Germany - The south has a more vibrant color than the north, preferring high-purity yellow, blue, pink, orange, dark green, commonly used black gold. For political reasons, brown, black, dark blue shirts and red ties are not used.

Austria - Green is the most popular, and the use of green on clothes is considered "noble". Like bright blue, yellow, red.

Belgium - Boys generally love to use blue, and girls generally use pink, which is about the same as French love.

The Netherlands - Orange and blue representing the country are very popular.

Switzerland - very popular colors and the national flag colors red and white. Peasants prefer quiet colors. Black clothes are not used except for funerals.

Italy - loves yellow, red bricks and green. Food and toy packaging like to use bright colors, while clothing, cosmetics and high-grade packaging like to use light colors. Purple is considered a negative color.

Ireland - traditional lacquer grass, green is the most popular. It is generally more hobby than bright colors, but red, white, blue and orange like the British flag are not welcome.

England - Gold and yellow symbolize honor and loyalty, silver or white symbolize faith and purity, red symbolize bravery and enthusiasm, cyan symbolize piety and honesty, green symbolize youth and hope, purple symbolize kingly and noble, orange symbolize strength and patience, Purple red symbolizes dedication, and black symbolizes sorrow and regret.

Finland - There is no special preference for color.

Norway - likes vivid colors, especially red, blue and green.

Sweden - It is generally not used commercially to represent the blue and yellow colors of the country. People who believe in Islam do not use yellow because yellow symbolizes death in him.

Bulgaria - clothing coloring mostly uses unclear green and brown colors. Do not like to use bright colors, especially bright green.

Spain - Love to use black.

Denmark - loves red, white and blue.

Greece - loves white and blue, purple is used for king's clothing, avoid black.

Romania - like white, red, green, yellow and other colors, white is pure, green is hope, red is love, yellow is cautious. Avoid using black.

Czechoslovakia - like to use red, blue wait for color, avoid black.

Portugal - Cyan and white symbolize the monarch, red and green are the colors of the flag.
(2) Asia

India - In India, red represents life, vitality, vitality, and warmth. Blue means truth, yellow means glory and magnificent, green means peace, hope, purple means peace, sadness, and white elephant and white cow symbolizes festivity. Avoid using black, white, and gray.

Thailand - mostly like bright colors. There are traditional customs and habits of wearing different colors of clothing by date, such as wearing red on Mondays, yellow on Mondays, pink on Tuesdays, green on Wednesdays, orange on Thursdays, light blue on Fridays, and purple on Saturdays. In the past, white was used as a funeral and it has now been replaced with black. Red, white, and blue are the colors of the country, and yellow is the symbol of the royal family.

Diandian--loving bright colors, Buddhists use dark yellow to color.

Sri Lanka - Red represents communists, green represents the United Nations Democratic Party, and political atmosphere is more concentrated.

Philippines - likes to use paper, yellow, white and bright colors.
Indonesia - Hi to use high-purity red, yellow, green and yellow, pink, light green.
Singapore - like to use red, green, blue and red and white, red and gold color matching, red and gold, red and white express prosperity and happiness. Avoid using yellow and black. In the hall, brown, dark green, purple, purple, red, etc. are used.
South Korea - like to use red, green, yellow and bright colors, avoid using black and gray.
Afghanistan - like to use red and green. Red and green color symbolizes good luck.
Sepullus - Turks like to use green, Greeks like to use blue and white color.
Malaysia - Green symbolizes religion but can be used for business. Yellow is reserved for the royal family and most people are not allowed to wear it. Like to use red, orange and bright colors.
Japan - like, green. The northeastern part of Japan loves cherry red, and the southeast part enjoys bright colors. Most of the colors used in clothing are like the less vivid gray and elegant middle colors. Japanese people often adopt colors coordinated with the natural seasonal hue, colorful spring and summer, clothing color is colorful, less colorful winter, clothing is also less color. Yellow means immature meaning in Japan. Cyan represents youth and youth. White has always been the color of the emperor's clothing. Black is used as a funeral.
Turkey - The red and white colors representing the country are more popular. Also like to have a religious green color. The green triangle represents free samples and generally prefers vibrant colors.
Pakistan, a popular and vivid color, prefers green, gold, silver and orange, and is the most popular green flag. Yellow is not popular because it is the color of Brahmin monks.
Iraq - Green symbolizes Islam. The flag of the olive is avoided commercially. Yellow is used for funerals. "Asian" people love dark blue. Yelkid people in this country think blue is not profitable and avoid using it.
Israel - sky blue and white are national colors and very popular. Do not like to use cyan for business.
Iran, Saudi Arabia, and Kuwait - like to use brown, black (especially black with white background), green, dark, dark blue and red colors, avoid using pink, purple, yellow.

(3) Egypt in Africa - Green represents the country and is more popular. Blue is unpopular as a symbol of demons.
Syria - most like blue, followed by green and red. Yellow symbolizes death, usually hanged.
Morocco - hobby darker colors.
Tunisia - Muslims love green, white, and red, and Jews love white.
East Africa - like white, pink, followed by red, yellow, yellow, brown, black.
West Africa - like to use big red, green, blue and brown, followed by dark blue and black.
South Africa - loves red, white, light and dark blue.
Togo - loves white, green and purple, avoid red, yellow and black.
Chad - Hi with white, pink, yellow, avoid red, black.
Nigeria - bogey red, black.
Ghana - loves light blue, black, white, and green.
Benin - bogey red, black.
Ethiopia - loves bright colors and avoids black.
Ivory Coast - Love bright colors, avoid black and white colors.
Sierra Leone - loves red and avoids black.
Liberia - love bright, bright colors, avoid black.
Libya - likes green.
Madagascar - like bright colors, avoid black.
Mauritania - like green, yellow, light pastel colors.

(4) The Americas in the Americas—in black, yellow, blue and gray, they represent the four directions of the east, west, south, and north. They also use color to represent university majors: orange is theology, cyan is philosophy, white is literature, and green is Medicine, purple for the law, golden yellow for science, orange for learning, pink for music, black for aesthetics, literature. The color is also used to indicate the month. January is black or gray, February is Tibetan blue, March is white or silver, April is yellow, May is light purple, June is pink or rose, and July is sky blue. August is dark green, September orange or gold, October brown, November purple and December red. In the U.S. market, light cyan, light blue, pink can be imagined as cosmetics or beauty products.
Canada - The British West Indies generally enjoy bright colors and white for funerals.

(5) Ecuador, Latin America - The cool highland regions like dark colors, and the hot coastal areas like white and bright colors. The farmers are very fond of bright colors.
Venezuela - red, green, tea, white, and black colors represent the top five political parties in the country and generally should not be used alone. Yellow symbolizes medical hygiene.
Mexico - The red, white and green colors representing the country are very popular and can be used for various decorations.
Cuba - Affected by the United States, generally prefers bright colors.
Colombia - Love bright red, blue, yellow.
Guyana - Loves bright colors.
Nicaragua - Avoid blue, white and blue parallel colors.
Paraguay - Universally loves vibrant colors. Red, dark blue and green represent the three major political parties in China, and they must be very cautious when using these three colors.
Brazil - Purple is sad, yellow is desperate, and these two colors and dark browns are bad signs.
Peru - Purple is usually not used except when used during religious ceremonies in October.
Argentina - Yellow, green and red are popular on commodity packaging. black,