Many consumers want to renovate their new homes on weekends. However, when it comes to the high-end furniture stores in the capital such as Xinjiang Wanjia International Home Furnishings, many consumers are discouraged. In their view, the high end is inevitably expensive. When the reporter visited, it was found that this was not the case. The discounted prices of high-end furniture stores were often comparable to those of some low-end stores, and some were even cheaper. High-end furniture stores are high and not expensive Our reporter Pu Jing Brand furniture price is close to the people On September 20th, when reporters visited the high-end area of ​​Xinjiang Wanjia International Home Furnishing Plaza and some furniture stores, they saw that the promotion methods such as ex-factory price sales, factory direct selling price and shocking price were rampant. In the double-leaf furniture, less than a couple took a set of solid wood furniture at a price lower than 25% of the daily price. Compared with the similar products that were seen in some low-end stores before, in addition to the quality of the real estate is not worrying, this is calculated according to the discount, the price is similar to some brand-name furniture, "the same price of products, one is the brand One is a brand name. But the quality of the brand and the after-sales are guaranteed, of course, choose the brand!" Less than said. Like the double-leaf furniture, in Qumei Furniture, all its products are also subject to factory direct pricing, even for the promotion of the national unified discount price. The reason is that Li Quan, general manager of Qumei Furniture Wanjia Store, believes that merchants tend to attract customers or expand brand influence. The discounts during the event will generally be very attractive, up to 40%. In some relatively low-end furniture stores, the reporter learned that many merchants tend to raise the price very high, and even if the price is reduced, the discount is less than 20%, and its quality and after-sales are often difficult to guarantee. In addition, in the Yazhen Furniture Wanjia specialty store, its products are also the national price. “Although the freight rate in Xinjiang is higher than in many other regions, in order to ensure the uniformity of the national price, the freight is often borne by the dealers themselves, reducing the pressure on consumers.†Pan Zhenyan, the manager of Yazhen Furniture Wanjia Store, said. From this point of view, compared with ordinary furniture, the furniture of high-end stores is not only guaranteed in quality and after-sales, but also high in price and not “expensiveâ€. Quality advantage is more competitive Why is the price of some brand furniture similar to that of branded furniture during the promotion period? Tianye, manager of Fuye Furniture Wanjia Store, believes that in view of the current situation of solid wood furniture on the market, many brand-name "solid wood" furniture with the same shape, quality and price difference are coming into being, which makes the furniture market mixed. And such products tend to be under the banner of "all solid wood furniture" and take the high-end price. On the one hand, the brand products, on the one hand, the manufacturers of big brands from the source, in the production process compared to the miscellaneous small factories to save product costs; at the same time, the property, rental costs are lower than other markets; and the mall at their own expense for the furniture brand marketing, so that It reduces investment and reduces costs in marketing promotion. In this way, we will certainly have an advantage in terms of price and quality. Core competition in service In recent years, with the improvement of the economic development level of the capital, many high-end furniture have entered the capital. In the view of Chen Xinqiang, general manager of Xinjiang Wanjia International Home Plaza, in recent years, many big-brand furniture “get together†into the capital market, and many middle and low-end furniture brands have begun to shift to high-end furniture, making the furniture of the capital look very high. “Crowdedâ€, the competition in the high-end furniture market will be more intense in the future. To find a way out in the competition, it is a fight service. "If you want to gain a foothold in a highly competitive market, you can only rely on professional services. In addition to launching promotions, good service can also add value, so that the quality of high-end furniture can be revealed." Chen Xinqiang said that More mature high-end furniture brands have established a comprehensive service system and are equipped with a dedicated team to operate. Some even in addition to a well-established service system and team, they are also equipped with professional furniture accessories design team to provide customers with meticulous service. ZENGHUI PAPER PACKAGE is a good Paper Bags manufacturers and
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