As Rosen and 7-Eleven have announced plans to expand stores in China, the convenience store industry, which is developing in the retail industry, is expected to usher in an outbreak within 4-5 years. The momentum of the development of foreign convenience stores in the country is not bad, but the number of local convenience store brands is even greater. Unfortunately, the quality is uneven. 1, 80% of consumers will still go to Shang Chao, but fewer people pick up the goods Source: Curiosity Daily AUTRENDS INTERNATIONAL LIMITED , https://www.petspetstoys.com
In the past few years, business channels that have been plagued by bad news have not been so bad, but the market share has indeed been dominated by convenience stores and online shopping. A report from Nielsen shows that the penetration rate of hypermarkets and supermarkets has slightly rebounded in 2015. 
In addition, we have also combined the “Fact Sheet on the Operation of China's Convenience Store Industry in the First Half of 2016†published by the China Chain Stores Association in late August and summarized the following points.
According to Nielsen's latest 2016 China Store Supermarket Shopper Trend Report, the penetration rate of hypermarkets and supermarkets in 2015 increased by 2% and 1 percentage point respectively compared to 2014, with 78% and 82% of respondents respectively. It indicated that in the past month, it had patronized hypermarkets and supermarkets. Compared with other channels, the advantages were still obvious.
In the past year, the frequency of shopping for consumers who went to Shangchao has not declined so much, but the average shopping basket price has dropped from RMB 172.4 to RMB 162.7. Din Xia, vice president of Nelson China, said that the amount of shopping baskets in the offline market was reduced due to changes in the shopping purpose of shoppers.
In the past, shoppers would go shopping in hypermarkets/supermarkets for the purpose of “bulk stocks,†but this year's data shows that this percentage has decreased. The size of regular large-scale purchasing consumption fell from 24% in 2014 to 22%, and more people (38%) still replenishment at home.
When we interviewed the relevant industry personnel in convenience stores, this trend has also been verified. In the new generation of relatively young mainstream consumer groups, consumer behavior has become more and more randomized and fragmented. Young people rarely plan to carry out early stock picking, even if they purchase large quantities of goods at one time due to low price considerations. Select home delivery online channels.
For example, at a foreign convenience store, you can hardly see rice or sanitary napkins with more than 10 KG or more.
According to the Nielsen data, the penetration rates of convenience stores and online shopping increased from 32% and 19% last year to 38% and 35%, respectively, and the growth rate exceeded that of the penetration of stores/supermarkets.
2. A strong foreign convenience store with a "presence" is only a small cake
In Japan, the market share of convenience stores has surpassed supermarkets, which is about 54%: 46%. The current domestic figure is 8%: 92%, which is considered to have huge potential and space for development.
In August of this year, the China Chain Stores Association conducted an industry survey on the convenience store industry and collected 45 valid samples, which means that there are 45 convenience store brands currently available in Chinese cities. Is it more than you think? However, at present, the development of the convenience store industry is still subject to obvious geographical limitations.
If only from the number of stores, the local convenience store brand is much stronger. According to the data released by the China-Industrial Research Institute, China’s top 100 chain sales in 2015 reached 2.1 trillion yuan, and the total number of stores reached more than 111,000. Among them, the number of Yi Jie Men stores in the top ten companies in China's chain is 25,000. Specific to the convenience store brands in Guangdong, Meiyijia is still the industry leader with 7,400 stores, and Tianfu owns 2,830 stores. 2200 stores.
Other well-known convenience stores in other regions, such as Shanghai Express, have 1650 stores, and Chengdu has 2200 Red Flags.
Rosen, a Japanese convenience store brand, currently has 538 stores in East China and 442 in Shanghai. The family has 1,554 stores in mainland China, of which 990 are in Shanghai (as of March 31, 2016); 7 -Eleven has more than 1,100 stores in the Mainland, of which more than 700 are in Guangzhou.
Rosen’s Japanese operator put forward this year, “There are 10,000 stores in China in 2025â€, but at present, it seems that this goal is somewhat unrealistic. The family plans to increase the number of stores by 273 in 2016. It is expected that Shanghai will have a net increase of 94, ranking the first in the country. In addition, it will increase the number of stores in Chengdu and Guangzhou. 7-Eleven will also increase the number of stores in Guangzhou and Beijing. In 2016, the number of new stores in Japanese convenience stores will reach a record high.
The daily sales of local convenience store brands can reach a maximum of 15,000 yuan, and the lowest is only 755 yuan, a difference of 20 times. The number of local convenience stores is huge but their quality is uneven. Although the sales growth of convenience stores across the country has reached 25%, the vast majority of the growth comes from the increase in the number of stores. 
3, use the mobile phone to place orders anytime, anywhere, this is of course
A new figure this year is that mobile phones have replaced computers as the preferred device for Chinese respondents to shop online.
The Nielsen survey showed that 59% of consumers use desktop computers for online shopping and another 57% use laptops for online shopping, compared with 81% for consumers using mobile phones.
Anytime along with the underground order is obviously the biggest advantage of mobile shopping. 71% of consumers said that the use of smart phone online shopping has the convenience of computers, and 52% of consumers said that the convenient payment method is also the reason for their mobile online shopping. This figure is up 10% compared with last year. Second payment. Security (39%) is also an important factor in promoting online shopping for consumers.
In 2015, online mobile payment growth was particularly rapid, with the number of users reaching 358 million with a growth rate of 64.5%. Compared with last year, the proportion of online shoppers using mobile payment software increased from 96% to 99% this year. The popularity of mobile payment software covers almost all online shopping users.
4, will encounter a discount to buy buy it?
Nielsen found that consumers pay more attention to the shopping experience when shopping in hypermarkets and supermarkets. This will be the advantage of stores and supermarkets. “We are able to provide a pleasant shopping experience†(86%), “Products are neatly displayed†(86%), and “Store environment is clean and sanitary†(90%). The importance of these three factors in the eyes of shoppers has increased. This also confirms this. Compared with the importance of these three factors in 2014, the rankings increased by 6, 6, and 9 respectively. At the same time, the clerk service quality is good (94%), the product is rich and varied (92%), and easy arrival (90%) is still the most concerned factor for consumers.
In 2015, 19% of respondents said they had visited new or different stores/supermarkets within 6 months. They visited a new store in addition to new stores opened nearby (55%) and good word of mouth (46%), indicating the importance of location and brand image.