New Balance is probably the first brand to be boycotted after the election. After Trump was elected president last Wednesday, Matthew LeBretton, vice president of the New Balance Public Affairs Department, told the Wall Street Journal: “The Obama administration simply did not listen to us. Now that Trump has been elected, we feel that things are finally back on track. ." This sentence immediately caused a great uproar on social networking sites. Half of the people in the United States who had not voted for Trump rushed into New Balance’s Facebook page and launched boycotts. Many of them were buyers of New Balance. On Twitter and Instagram, people upload pictures and videos of throwing shoes into trash cans, toilets and even fire shoes. “I will never buy New Balance shoes anymore,†wrote one consumer angrily. “I will spread this message to as many people as possible.†Reprinted from: Curiosity Daily
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This time, New Balance is a bit embarrassing. The statement made by the vice president is actually wrong. It is only because they have the same position as Trump: against the Trans-Pacific Partnership Agreement (TPP).
TPP is the world's most important free trade agreement after the North American Free Trade Agreement. The 12 countries in the Pacific Rim agreed in February of this year with 10 years of negotiations and has not yet come into effect. It is considered to be an important part of the Obama administration’s Asian strategy. However, there are many criticisms in the United States, claiming that the agreement will only bring benefits to enterprises, but it may lead to a large number of job opportunities flowing to the developing countries in the region and damaging the U.S. domestic industry and the job market.
This is why New Balance opposes the agreement. The company, which has five factories and employs 1,400 companies, accused the TPP of hurting its own local manufacturing and at the same time making its competitors in the overseas factories earn a lot of money. Obviously, this competitor is referring to Nike. . Once the agreement is in force, Nike with a large number of overseas factories will benefit from various lower trade barriers, so they have always been TPP supporters.
New Balance stated in a statement on Thursday, “As the only company that still produces athletic shoes in the United States, New Balance has a special attitude towards the agreement, that is, we want to build more shoes in the United States instead of less."
At the same time, they stated that they have always supported politicians who oppose the agreement, not only Trump, but Democratic candidates Hillary and Sanders are all in the same camp.
The anti-TPP demonstrations had taken place in the previous Democratic party. Therefore, the situation is a bit subtle. Many people have complicated attitudes.
A user named inissentimentalmood wrote on Instagram, “I agree with your opposition to the TPP's position, but it is frustrating to support a hatred like Trumpâ€; while Matty Hervey on Facebook said “I Not a Trump supporter, he didn’t vote for him, but when I learned that NB was against the TPP, I decided to buy his shoes from now on.â€
The image from Bloomberg
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