Smart cash register for merchants to achieve fan marketing


“Fan economy” is a hot phenomenon in recent years. This is a form of close connection between brands and users, because nowadays the younger generation consumes more experience and participation. Maibaole believes that the core of merchant business is to retain customers, that is, fan management, and the emergence of smart cash registers has become the key to realizing fan marketing.

When shopping in the supermarket, we often see the labeling of “member price”. Membership is the common method of merchant marketing. By giving customers discounts, they can establish long-term consumer relationships with customers, which is also a kind of fan marketing. The intelligent cash register system will record the entire membership system, and record and push the points, coupons, and holiday promotions, so that members can fully enjoy the benefits and increase the goodwill of the supermarket. However, in fact, this kind of marketing is one-way. It is still that the merchant is serving the customer, and does not let the customer participate in the operation and achieve a good interactive relationship.

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