Novi's wardrobe refreshes Guangzhou Jianbo with 7 innovations

In recent years, the wardrobe industry has continued to develop and improve. More and more consumers are paying attention not only to product price, quality, after-sales service, but also to the brand's popularity and reputation when purchasing wardrobe products. When the market is saturated, a large number of knockouts will take turns, and there is only one decisive factor - brand strength. The “Asian Building Materials Exhibition” – the 16th China (Guangzhou) International Building Decoration Expo 2014 is just around the corner. In the past six years, Novi’s “Top Ten Brands of Whole Wardrobes” has been promoted, and “7 industries are the first”. Becoming the first-line brand that the media, peers and distributors look forward to and pay attention to during the exhibition.

Figure 1: Novi's wardrobe industry 7 major innovations, "the top ten brands of the overall wardrobe" is deserved

Novi's independent research and development of the world's first "non-standard CNC drilling"

The Novi family, which has built a century-old brand, has its own international production base, which has invested heavily in the construction of the second phase of the tens of thousands of square meters of modern garden-style new factory buildings in Guangzhou Baiyun District. In 2011, Novi's home and the famous research institutions at home and abroad jointly developed the world's first "non-standard CNC drilling", which truly realized the customized production according to the needs of consumers, and fully realized the sales and production. The seamless link of the end has truly achieved the brand-new commercial operation mode of all the brands that have been dreamed for for many years. The production capacity is abundant and it supplies more than 500 terminal stores nationwide.

Novi's independent research and development industry's first "full process information automation automatic production line"

In 2013, the new industrial park in Novi's home was officially put into use and set a number of first in the industry: the first high-tech, high-efficiency, high-quality one-process automatic flow production line, extending the production line from the front end to the terminal storefront Created the world's first full-process information production "pipeline", and later added three full-process information-based automatic production lines, allowing China's custom wardrobe industry to enter the "information customization era"! The big problem of capacity bottleneck, and mastered the key to personalized customization, standardized large-scale production, and achieved true full customization.

Novi's first in the industry to propose the concept of "full house furniture customization"

Nowadays, many custom wardrobes have some "in and out" in the color of the products. The appearance, size and material are very similar, the homogenization is getting more and more serious, and in the face of consumers with high quality requirements, Novi’s home From the first participation in the Jianbo Fair, the concept of “customized furniture for the whole house” was proposed, and the exclusive “private customization” service was launched to meet the needs of higher-level consumers and create a good reputation for the company. After that, Novi's upgrade to the customization, the first "complete customization is the real customization", and then to the "any space arbitrary customization", marking the Chinese custom wardrobe has entered a new era.

Novi's own independent research and development industry's first "Nunuo 4D" whole house furniture design software

Novo's exclusive independent research and development of Yunuo 4D house decoration design software, this is the first set of powerful online digital tool software with DIY wardrobe, virtual model room, 3D space experience, order scheduling, etc. The software tailored by the dealers greatly facilitates the operation of the dealers, minimizing the error rate of the dealers in the design and quotation, and making it easier for consumers to experience the wardrobe space, thus bringing double the turnover and highlighting The breakthrough of Novi's home in informatization construction reflects the qualitative leap of the brand in digital marketing.

Novi's first in the industry has Weibo fans over one million

As one of the earliest digital marketing companies in the wardrobe industry, the new network marketing (WeChat, Weibo) on the Novi Home online is combined with the traditional offline promotion activities, and the public Weibo account of the Novi family is established. In a short period of time, it has established its own fan base, and is the first wardrobe company in the industry with more than one million Weibo fans. Through Weibo WeChat marketing, we convey corporate culture and brand management concepts to consumers, and carry out various forms of interaction, creating a series of impressive sales performance and becoming the pioneer of digital marketing of Chinese wardrobe enterprises.

Novi's first application mobile micro-terminal customization platform in the industry

Novi's deep involvement in mobile phone operating system development, cooperation with terminal vendors to deepen customized products, and further provide personalized customized products that better meet consumer needs. Novi's mobile micro-terminal customization strategy has been quietly launched. There are indications that the application of mobile micro-terminal customization platform will play a greater role in terminal sales, with a larger customization ratio and deeper customization depth, and customized terminals will become one of Novi's core competitiveness.

Novi's first application in the industry "micro video marketing"

Through the digital technology, Novi's various video clips are put on the Internet in various forms to achieve soft propaganda purposes. The combination of "video" and "Internet" has won the favor of netizens. It has the advantages of three-dimensional marketing, low cost, precise target, strong interaction and measurable effect. It spreads the Novi's home in an easy-to-understand way. Corporate brand image and product selling points.

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