On Domestic Brand Packaging

Establishing a brand is not a matter that can be formed in a short time. It takes decades, even hundreds of years, to establish an international brand. It should focus on long-term economic accumulation, accumulation of knowledge, and accumulation of social resources.

Many clothing brand manufacturers in China develop with their own feelings. They have a certain understanding of the market and they use some international famous brand images to shape their own blueprints. You have an album and I also make an album. I also decorate your store. I also advertise where you advertise. The brand managers who have developed from the surface of the brand are mainly ambiguous about the image of their own brand. The blindness of the clothing manufacturer's brand image packaging is the key to China's clothing brand investment and poor results; brand packagers lack the in-depth study of brand culture, which is the key to the unsatisfactory brand image of China's products.

Into the brand, understand the real requirements of the brand customers, grasp the original elements of the brand, understand the market more deeply than the customer, understand the brand culture, is a basic condition for brand packaging. Only in-depth study of the spirit of a company, refining a brand of fashion culture, a brand of business, can be through creativity, design, to enhance the imagination of a brand, can make the brand operator to understand their own brand What kind of consumer groups to serve, should have what kind of business philosophy, to create a kind of living conditions. Must focus on the problems in the development of enterprises, and constantly enhance the competitiveness of corporate brands. Some early-awake enterprises have clearly seen the needs of enterprise development; if they do not attach importance to design, and do not attach importance to the role of designers, corporate brands can't really do a good job, especially after joining the WTO, they are faced with aggressive foreign brands.

At the same time, establishing an international brand must handle the relationship between the company's profit maximization and reputation maximization. To establish a brand, we must uphold the integrity image.

Globalization is an inevitable trend. Promoting brands should have two kinds of thinking in their operations: First, following the globalization strategy, that is, carrying out marketing management, making full use of international resources, including international human resources, market resources, and financial resources. Natural resources and so on. The introduction of foreign management experience (full consideration of the practicality, sustainability, and portability of foreign management experience) enables the management level to meet international standards. On the other hand, the cultural background of products must also be locally implemented in a changeable manner. Take McDonald's as a example of the world-famous McDonald's. The McDonald's mainstream products and operating models are globally unified, but in different regions, it has also been modified. According to market needs, incorporating local colors, these will not harm the image of McDonald's international brands, McDonald's The spiritual characteristics are still unique to it. When carrying out local practices, we must consider the development of compatibility and development. We must consider the flexibility of products, prices, promotions, and distribution needs in the local area.

The brand is the life of the company, including the brand image is more important is to enhance the concept of brand managers. The image of brand packaging is deeply rooted in people's minds. Clothing brands and brand managers have developed through packaging from the inside and outside, in-depth, and healthy development. China's clothing brand image can break through the pale and weak situation and gradually develop.

Source: World Economics