On the depth of the marketing of paradise

1. The decision-making power of children's consumption is not only for parents but also for the playground to win the children's favorite, but it must also be approved by the parents. At least parents should not be disgusted. 2. Children's play items have certain timeliness. After a certain period of time, the children The sense of freshness will be reduced; 3. The target customers of indoor children's playgrounds are children, and safety and environmental protection are issues that have to be considered.

In view of its characteristics, combined with the operational status of many venues, we believe that one of the marketing strategies for indoor children's playground marketing programs is to give the indoor children's playground a suitable name. Just as people must have a name, children's playgrounds also need to have a psychologically easy-to-remember name that is close to the target customer. You can target your target customers (ages 6 or up to 6-10).

The second publicity is also necessary in the marketing of children's playgrounds, but large-scale advertisements may not be realistic. Flyers along the street appear to be cliches and do not perform well. Balloon propaganda is a good way. Children love balloons and they are cheap and easy to use. In operation, the name, address and other information of the amusement park will be printed on balloons and distributed to children in the bustling commercial areas, which will have good results. Or it may be better to send out some exquisite and special learning gadgets, and to put on the LOGO or some basic information of the children's playground. Once the school supplies children can use it, the parents and children are very happy; Second, the children get the school to use. The propaganda effect of the children's playground is very good. In addition, prominent signage should be set up at the mall or prominent location to guide customers to the children's playground.

Of course, with the popularity of the Internet, online publicity is also very important, and WeChat is the most important way of online promotion. We can mobilize close family friends and friends to edit soft papers about children's playgrounds so that they can The circle of friends is forwarded to increase the exposure of children's playgrounds; we can also continuously push the activity information and dynamics of children's playgrounds through the continuous appraisal via WeChat public account or subscription number. Of course, there are many ways to promote online, such as websites, post bars, forums, and Weibo. Sales promotion of marketing strategies can gather popularity to bring a stable income source to children's playgrounds.

For newly opened children's parks, certain free zones can be set up. Children will have an interest after playing in the free zone, so as to promote the consumption of other children's amusement facilities, and can also present customers with credit cards with unequal value ( The credit volume has been widely used in the catering industry to guide its next purchase. At the same time, tickets can be packaged (bundling some amusement facilities, such as 100 yuan can play three rides, etc.), monthly discounts and other promotional methods, you can also set a group discount on some children's play equipment, such as single consumption for a single 10 yuan, you can take two people 16 yuan, three yuan 20 yuan promotions.

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