Take these five steps and improve the brand influence of the drying rack brand is not a dream.

First, adjust and optimize the industrial structure of the drying rack

Promote industrial upgrading and follow the economic development. The export volume of drying racks for drying racks is gradually increasing. It is mainly used for drying racks for electric clothes hangers. It is not only electric outdoor push-pull drying racks, outdoor push-pull drying racks and other traditional export-type lifting racks. The growth rate is very high. The export growth rate of kitchen electric lifting racks and drying racks for drying racks with a small proportion of exports has also been remarkable.

Second, promote independent innovation

Implementing the brand strategy of drying racks and improving the added value of lifting racks on the one hand can strengthen the short-term training of existing employees of drying rack manufacturers to improve the existing human resources; on the other hand, introduce high-quality industry talents through various channels. , promoted the intellectual capital factor of China's drying rack industry. The huge market and central status gravity will further attract the drying of the drying rack multinational companies to China.

The lack of professional talents has become a bottleneck restricting the further development of China's drying rack industry, which will inevitably affect the international competitiveness of China's drying rack industry.

Third, training and introducing drying rack professionals

Promoting intellectual capital factors China's drying rack industry is a labor-intensive industry. To solve this problem, we can take the road of combining internal development with external introduction. Luo Baihui believes that the Chinese market has been eroded by the world's drying rack industry and promoted the competitiveness of the entire drying rack industry in China. It is necessary to strengthen the guarantee of domestic resources from the source, starting from the domestic market and starting from the basics, and grasping the initiative. In order to avoid a long-term situation of being controlled by people.

Fourth, fully display the government's guiding and supporting role

China's drying rack industry is mostly dominated by small and medium-sized drying rack manufacturers . It is difficult to compete with European and American companies in a short period of time. This is necessary to fully display the competitive advantages of industrial clusters and utilize the specialized division of labor and mutual cooperation functions unique to the cluster. Strengthen the competitiveness of the entire industry and occupy a place in the global market. In China's export lift drying racks, labor-intensive lifting racks will still dominate for a long period of time. At the same time, it should be noted that labor-intensive export lifting racks are slowing down for various reasons. Weakened.

Five, vigorously develop drying rack industrial cluster

Building the industrial chain of drying racks At present, China's drying rack industry is still based on the expansion of quantity, forming excessive competition in the international market. To change this development mode, we must adhere to the concept of innovation. The development of drying racks and technological transformation are different. We can actively cooperate with scientific research institutes and universities to jointly develop new lifting and drying racks projects, and strive to open up domestic and overseas markets, thereby overcoming the growth of numbers, promoting the level of lifting racks, and improving the lifting. The added value of drying racks, paying attention to the brand building of independent drying racks, to promote the position of China's drying rack drying rack manufacturers in the global industrial division of labor, improve the ability to resist risks and their own bargaining power, and thus enhance the sustainable development competitiveness of the drying rack industry. . Luo Baihui believes that in order to have long-term development in China's drying rack industry, it is necessary to adjust and optimize the industrial structure, not only to inherit the advantages of the traditional drying rack industry, but also to develop knowledge, technology-intensive industries and emerging industries to promote drying. The upgrading of the hanger industry. Only in this way can we shorten the gap between China's drying rack industry and developed countries as soon as possible. For example, the establishment of a different compensation mechanism, through the implementation of tax reductions and exemptions to compensate for the cost of the drying rack manufacturers for research and development; for the lift drying racks, the drying rack manufacturers simplify the approval procedures, provide technical advice and other services.

Editor: China drying rack net - dew for frost