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Social aging intensifies smart homes seeking entry points for the elderly market
The population of an aging society is growing, the proportion of the elderly is increasing, and the market for the elderly in the household industry is also expanding. It is necessary to raise the attention of the elderly. The hotter and smarter smart homes give the elderly a sense of distance because of their high-tech, and there is a serious lack of smart products in the market that meet the needs of the elderly. As a result, the acceptance of smart homes is generally low. The voice of aging development in smart homes is getting louder and louder. The design and production of smart home products that are easy to operate and meet the needs should also be put on the agenda.
Development of the concept of aging
In fact, in developed countries, the concept of “old-age appliances should be different from ordinary household appliances†has long been proposed. These countries believe that old-age appliances should be safe, healthy, intelligent and economical, and have been launched on this basis. A range of products, such as the number of buttons on the remote control or the number of knobs on the body, supplemented by eye-catching instructions and clear color markers.
However, in China, many manufacturers now pay attention to “intelligence†and “high-tech†when developing products. Most of them are “post-80s†and “post-90s†young people, but they are in intelligent application. Ignore the "appropriate aging". If manufacturers can start from the actual needs of the elderly, they can find a match between smart home appliances and “appropriate agingâ€. They can not only meet the needs of the elderly people for smart home appliances, but also open up a broader market to achieve a win-win situation.
Aging products in the mobile phone market
The mobile phone market is a good case. At present, there are many varieties developed for the elderly in the market. These old mobile phones basically have the characteristics of large screen, large font, large buttons, high volume, etc. Some also have the function of one-button calling relatives or one-button alarm, a few High-end products also have real-time positioning capabilities. All elderly mobile phones have a common feature, which is convenient to use. In terms of intelligent functions, these mobile phones are not “widely spreadâ€, but are optimized according to the usage habits of elderly consumers, such as providing convenient voice input method for input, providing fast one-button navigation function for travel, etc. Although these mobile phones are relatively inexpensive, they have a broad market space and achieve a win-win situation for older consumers and businesses.
The development trend of aging smart home
In the future, with the continuous development of the aging society, not only the smart home industry, but also many other industries will open up the road of aging and produce suitable aging products. Therefore, smart homes should also pay attention to the elderly market, develop and design suitable products for the special needs of the elderly, improve the convenience and safety level of the elderly, and provide corresponding services for the elderly to enjoy quality life.
At present, the trend of aging in the home furnishing industry is not very obvious. The aging products are still a bit blank in the market. However, observing the European and American markets, the design and production of suitable aging sanitary products has taken a step, and the domestic market should keep up with the trend. Develop suitable aging products based on the characteristics of the domestic market.
The development and design of suitable products for the home market has an important role in further expanding the elderly market in the home industry. The prevalence of social health care concepts will also promote the development of an aging product market.