The origin of the stroller

Silver Cross is a baby stroller brand founded by British engineer William Wilson in 1877. It has been more than 100 years old and is known for its exquisite refinement and high quality. Since 1910, Silver Cross has become the British royal family of baby stroller brand.

1877

William Wilson, a British engineer, integrated his inventive spring system and a foldable ceiling into the design of the stroller to facilitate his wife to take the child out. The world's first baby carriage was born.

1890-1910

In 1897, William Wilson decided to expand production to build a larger factory, officially named the brand Silver Cross;

In the early 1900s, his three sons James, Irwin and Alfred inherited William Wilson's career;

In 1913, William Wilson passed away. He registered more than 30 stroller-specific designs throughout his life.

1920-1930

In the 20th century, the William brothers customized a baby stroller for Elizabeth, the daughter of George VI, and won the reputation of the “Royal number one baby carriage”;

In 1936, with the development of the company, Silver Cross moved to the former site of a silk factory in Guiseley Leeds and did not move there until 2002.

1940-1945

During the Second World War, Silver Cross reduced the production of baby carriages and provided the main factory to the British Air Force for the production of classic fighter jets. The British Air Force produced more than 16 million parts at its Silver Cross factory. The main components of the famous Hurricanes fighter jets and seaplanes were produced by the factory.

1946-1949

After the war, Silver Cross applied the advanced manufacturing technology of military aircrafts to the research and development of baby carriages to create the world's most advanced baby carriages;

In 1948, Prince Charles was born and chose the Silver Cross stroller.

1950s

In 1951, Silver Cross launched a series of iconic new baby carriages, the predecessor of Balmoral.

1960-1970s

In 1964, Silver Cross introduced art chrome equipment and produced a series of folding strollers.

In the same year, the product expanded into the dining chair and furniture area;

In 1977, Silver Cross celebrated its 100th anniversary and presented a pram to Peter Philips, the first child of Princess Anne.

1980-1990s

In the 80s, Silver Cross introduced the best-selling folding stroller. Between 1979 and 1996, the Wayfarer model set off an upsurge in the market, with sales exceeding 3,000 units per week in one area at the peak.

Since 2000

After 2000, Silver Cross continued to provide comfortable and safe baby products for parents and babies around the world. At the same time, Silver Cross began to sell baby carriages and car seats, toys, gifts, and baby furniture.

From the original single stroller product to the well-known brands that now cover baby carriages, children's furniture, children's toys, and many other products, Silver Cross has always required itself to meet the highest and most stringent standards and continuously integrate the latest technologies into its products to satisfy Current needs of parents and children. Silver Cross's philosophy is summarized in one sentence, that is, to create the best life for the baby.

Baby carriage series

The Silver Cross brand baby carriages can be divided into three categories: classic baby carriages, flatbeds, and folding cars.

The classic strollers were handcrafted by skilled craftsmen in Yorkshire, England. The Balmoral stroller has been a British royal baby carriage since 1910.

In the flatbed-in-a-Survee Surf, in collaboration with the premium sports car company Aston Martin, a super-run in the stroller - surf Aston Martin, was issued worldwide in limited quantities of 800 cars.

The folding car is represented by Fizz. Not only is it light and small, it is easy for parents to operate with one hand, and it responds quickly, providing a safer protection for the baby. Its smart design, such as a mesh ventilation system, makes it easy to travel even in the hot weather.

The Sleepover is a multi-functional vehicle that combines a flatbed stroller, a portable baby sleeping basket, and a push-pull pushchair. It is suitable for newborns up to three years old.

Gift Series

Silver Cross not only wants to provide a comfortable living environment for the baby, but also hopes to accompany them spiritually. So Silver Cross also designed and produced many exquisite toys to bring joy to their childhood. More typical of the dolls are Chatsworth and Oberon baby strollers, and of course, every girl loves the doll. These toys are also handmade, reflecting Silver Cross's meticulous pursuit of quality.

1. Four generations of the British royal family. Elizabeth II, Prince Charles, Prince William, and Prince George are all Silver Cross strollers. They also witnessed the continuous development of the brand.

2. Hong Kong-Taiwan celebrities should adopt Silver Cross products for their children.

Children's furniture series

Silver Cross has expanded its production range from baby strollers to children's furniture in order to give babies a more comfortable home environment. Silver Cross children's furniture is handcrafted with the finest quality wood and meets the strictest quality standards to ensure the baby's healthy growth. The children's furniture products under the brand have five series: Ashby, Nostalgia, Dorchester, Canterbury, Expresso. Each series is self-contained and has its own characteristics.


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