I still remember that a year ago, at the beginning of the whole home of Fuzhi Island, the reporter went to the company for interview, but was refused by rumors. He always said: "We are still exploring and inconvenient to announce to the industry." in intensified copying the style, the cautious behavior of the rich island we can fully understand. Today, one year later, when Fuzhi Island adjusted its positioning in the overall home, and then arranged the ideas, we will be able to see the determination and reassurance of Fuzhidao. The determination is at the Housing Fair. Repeated attacks, good results make them more determined to continue to go on; rest assured that this model of Fuzhidao is almost impossible to be copied even in the industry where “bringing†is prevalent. Other companies are lamenting I can only participate in it. In the view of many furniture companies, it is almost impossible for a company to integrate a series of products and services such as decoration, decoration, home appliances, soft furnishings and furniture. This will involve enterprise resources, personal connections, different industries and Integration between products. Is it possible to do a good job? Will it be a drag on its own business? It is a problem that more companies are worried about. At the same time, how to maintain the balance and distribution of interests between these brands is also a problem that must be considered. Standing in the furniture industry, this is true. Such a large integration and cooperation seems to be a fantasy in the industry, unless it is production and operation. However, for Lisa, which is a license from the building materials industry to the furniture industry, it is a must-have and a must for breaking the overall home fence. Isn't this the result of a breakthrough in the furniture industry? Cross-industry integration is often difficult from the bottom up, but jumping out of the inherent mode of thinking, trying to look from the top down, may have different perceptions. Why do you have to produce all the products yourself? Why can't you go out and cooperate with others? Why can't you integrate all the concepts of the family? Why can't you make breakthroughs in technology and business models? Maybe the different thinking of Li Wei and Li Sha can bring Come to some brains. Many companies that propose a whole home do not involve upstream areas such as renovations, not only because of the lack of resources, but also because of the lack of care. At the terminal, most of them encourage dealers to cooperate with local design companies and decoration companies to promote the overall sales of products and provide more comprehensive services for the whole home, increasing their added value and bargaining space. In the enterprise, it is more to consider from the establishment of the decoration team and the interior designer team. It is generally believed that seeking cooperation with different enterprises and industries across the country not only requires great risks, but also is not easy to control. But like Licensing, almost everyone thinks that it is almost impossible for a company to hold all its resources in its own hands. What the market needs is sharing and benefit distribution, not an exclusive one. In the conversation with the company, the reporter found that more people are still staying in the product, or supporting the products, to explain the overall home model in terms of increasing sales, but in the conversation with Li Wei and Li Sha, they Talking about more is the model itself, how to innovate, how to integrate resources... rarely talk about the product itself, maybe this is the inertia of thinking in the building materials industry for many years, as License said: The key to success is not technology, It is in the business model. This reminds me of the words that Hou Kepeng, secretary general of the Shenzhen Furniture Industry Association, said a few years ago. The success of the industry in the future must be the success of model innovation. Although the road to model innovation is difficult to walk, we have at least seen that the leading companies in the industry are trying and pushing the changes in this industry step by step. Perhaps the next fission will start from this, as Huang Zhe said, if a person It is not only a success, but also a miracle that is worth applauding. The third generation of the whole home furnishing enterprise represented by Fuzhidao has just just emerged. For the success of their model, we can’t make a final conclusion. However, the third-generation overall home furnishing enterprise has at least broken through the pattern of one or two generations of enterprises. Going out, integrating upstream and downstream resources, separating products from the enterprise, making big cakes in the form of platform construction, and bringing innovation to the industry, can not but be said to be an improvement. Ice cream lovers must have an Ice Cream Scoop with a high level of appearance, which allows you to better enjoy the sweet ice cream, and also allows you to take a nice picture to share with the Internet when eating ice cream. 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