Unknown events behind theme park boom

According to statistics, China has planned 730 theme parks, of which more than 60 occupy more than 1,000 acres and 10 have more than 10,000 acres. In China, in the face of the demand for leisure tourism for urban residents, many large-scale amusement facilities have gradually built up around the city.

Theme park and recreation complex project. Many target parks with large investments in theme parks target a large market of 1.5 billion people.

Theme Park

For large-scale entertainment facilities and theme parks in full swing, Dr. Wei Xiang, an associate professor of the Institute of Financial Strategy at the Chinese Academy of Social Sciences, is not very optimistic about its long-term profitability. He believes that in the short term, the profitability of these theme parks should be no problem, but To protect

With long-term attractiveness and long-term vitality, there is a long way to go. Localized theme parks are important to maintain the spirit and philosophy of the core, but at each stage, they need to be suitable for the Chinese people's purchasing power, and the imported products should be well-made articles for "local renewal."


There is a gap between the consumption of international theme parks and China's macroeconomic situation

Shanghai Disney and Beijing Universal Studios are like McDonald's and KFC in the fast food industry. They will compete against each other in the south and the north. Their target market is all over the country, not just around Shanghai and Beijing. At present, there are more pessimistic arguments.

Many people worry that these two theme parks will not be profitable in the long term.

Studies in some economic fields have pointed out that China's development stage depends on "time" and "income" who are more important. When "time" is more important, as long as our holiday is released, we can support people's purchasing power for Universal Studios. The current situation in China

Yes, "income" is more important than "time." Then, the success of a theme park like Chimelong Happy World is that it has adapted to the current income and consumption level of Chinese society.

Under the economic downturn, some mainstream economics scholars have kept watching for Beijing Universal Studios and Shanghai Disney, mainly because of the gap between them and the current macro situation. Some experts said that it is very difficult to judge the future situation of these two theme parks.

Broken.

Experts pointed out that the general idea of ​​the country is that, when the economy is declining, it is hoped that more vacations will be given, or that ordinary people will be able to stimulate consumption through flexible holidays, and the time constraints will be relaxed as much as possible. It's like lowering interest rates, hoping to release more money and give the market more water

The same, but this time must be a "combination boxing" to be effective. For example, increase the income by 1% and put 2% off.

Theme Park

Who are more suitable for Chinese people in the local "park" and "imported goods"?

Qualified

At present, there is a view that in terms of theme park entertainment complexes, our local companies will eventually overcome "imported goods," but they need to have two conditions. First, local companies must quickly absorb the technology of foreign products, such as foreign entertainment. Facility design concepts;

The other is that the current Changlong Tourism Resort, OCT Happy Valley and other such models, it is important to ensure their own core spirit and philosophy, but also at every stage of development, suitable for the Chinese people's purchasing power. Experts call it "top up" and who can

The combination of "China's purchasing power" and "foreign technology" will win the market.

Chinese market

Some economists have pointed out that given our purchasing power, we sell a garden and let foreigners do a Disney or Universal Studios, under the current purchasing power, but it is definitely a risky move. Because the judgement of this "purchasing power" is not a single city

The city pointed out that the short-term operation of Universal Studios and Disney is not a problem because the surrounding tourist resources in Beijing and Shanghai are high and they have strong purchasing power. But for the entire Chinese market, the situation becomes difficult to judge. In the current economic situation, these exotic theme music

Park's mid-term operations also face greater uncertainty.



Theme Park

Insiders pointed out that even if the theme park of imported products does not have any problems in China, there are also problems in terms of “sustainability.” Disney currently faces such difficulties in Japan, Hong Kong, and France. The theme park is a very obvious

Life cycle products, if not innovative, may no longer be of interest.

The company believes that the theme park re-innovation process must be a process of localization. If it is only the Americans' set, there will be no lasting vitality in the Chinese market.

However, this localized creativity and innovation require local talents and local technology to keep pace with it. This is difficult. In terms of local renewal, some theme parks are indeed very scarce. If five years later, everyone learns from Universal Studios and Disney.

As usual, and we do not have localized innovations, what appeal is this theme park to everyone?

Nowadays, hotel facilities such as hotel accommodation are being built around large-scale theme parks, such as the development of “B&B” near Shanghai Disneyland and the construction of high-star hotels near Universal Studios. Indeed, theme park entertainment facilities have great economic incentive for the surrounding cities.

There are many derivatives that can be made. However, experts pointed out that if the theme park is incompatible with the purchasing power of China today, and after the opening of the park five years later, even the core innovative products will not be available.

“Under the economic downturn, some of the mainstream economics scholars in Beijing and Shanghai Disneyland are watching and watching, mainly because of the gap between them and the current macro situation.”

The company's Sports Equipment Co., Ltd. warm reminder: Caring for children's healthy growth, starting from paying attention to children's play safety!

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