China's children's literature industry has begun to prosper children's books are popular

Hong Kong Asia Times Online April 4 article, the original title, "more children and fewer exams to make China the best-selling children's books of children's literature industry in China in recent years began to enjoy unprecedented prosperity" shows that the purchasing power of the middle class has made Chinese consumers Become a key buyer in the market. Immersion in a culture that places a high value on family and education, more and more Chinese parents choose to spend money on books for their children. It is predicted that the new population will make China more than 3 million babies born each year. More children need more books. At the same time, education reform is also increasing China's demand for books.

Although famous for emphasizing rote memorization, lack of creativity or critical thinking, today's Chinese education is vigorously implementing educational reforms to reduce the burden of students' work, to promote children's innovation and adaptability, and to better meet the needs of modern society. This means paying more attention to children's language skills, reading comprehension, analysis and logical thinking skills, all of which need to be improved by reading frequently. Chinese parents have realized the importance of improving their children's reading ability and cultivating their habit of reading extracurricular books, and they have chosen and purchased various books for their children, so they have become the target group of the publishing industry.

The institution that publishes children's books in China has suddenly become an important player in the international publishing industry. Since 2015, China has begun to occupy an important position in the American Book Fair held in New York; the world's most important children's book fair, the Italian Bologna Book Fair, has announced that China will become the host country of 2018.

In fact, the last 10 years have been the golden age of China's children's book publishing industry. In 2003, there were only 20 publishers in China focusing on children's books, and now it has jumped to 580. Some people may think that the market is saturated, but what we are seeing now is shifting from emphasizing quantity to quality and trying to make more originals.

Imported children's books are still more popular than local books, but there are many successful local children's books and writers in China. Perhaps, with the rapid development of the industry, China's children's books will go abroad.   

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