Discussion on the Trend of Younger Packaging

The arrival of the new year, all kinds of drinks have entered the season of sales. We found in the market that all kinds of drinks and beverages have begun to try new packaging and younger packaging. For example, in recent years RIO cocktail hot, he had a younger design in the bottle packaging. RIO cocktail bottles in the form of glass bottles frosted, bottle-shaped curve is soft, very young design.


For most of the bottle packaging currently on the market, if we carefully understand, we will find that most of the wine enterprises still stay in the traditional packaging concept. That is, most of the high-end liquors are packaged in ceramic or milky white porcelain bottles, mid-to-high-end bottles are made of white wine, and low-end ones are packaged in plain white wine bottles. In the appearance of wine bottles, they are imitated with each other, and the differentiation is not obvious.

Now, with the growth of the younger generation, especially after 80 and 90, it has gradually become the main force of alcohol consumption. In addition, coupled with the shrinking of the gift giving market in liquor in recent years, liquor consumption has gradually shifted to household personal consumption. In such a large market environment, the youthful packaging of wine bottles will become more and more obvious.

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