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In the area of ​​personal care products, packaging is considered to be one of the most effective ways of brand differentiation and promotion. Only in the area of ​​plastic packaging is personal care product manufacturers actively tapping potential, expanding scope and increasing flexibility, so as to achieve rapid brand development on the basis of ensuring the lowest cost.
The figures and market trends cited in Frost & Sullivan's latest report ("Personal Care Product Packaging Market") show that the industry is still in a transitional phase and that most of the mass-brand personal care products have begun to change, gradually favoring alternatives. To replace glass and metal, the most popular is plastic packaging materials. As a packaging material, plastic materials are very popular for their highly flexible performance. In recent years, due to the rapid improvement in the design, decoration, material selection, molding process and technology of plastic bottles, the use of plastic bottles in the packaging of cosmetics and detergents has become more and more widely used. The role and position of plastic bottles in packaging materials is increasing. The more prominent with the development of packaging materials and packaging technology, plastic bottles are widely used in the packaging of cosmetics and detergents, such as polystyrene, polyvinyl chloride, polyethylene, polypropylene and other low-cost, rich sources and good plasticity Materials can be made into plastic bottles of various structures and shapes, and can be decorated in various ways and horizontally designed to better play the sales function of the package. For example, transparent PET plastic bottles have become packaging containers for today's cosmetics and cosmetics manufacturers.
The PET bottle is characterized by a wide range of capacity. After the high-strength, high-transparent plastic bottle produced by the stretch blow molding process, the commonly used capacity range can be from tens of milliliters to 2 liter bottles; the transparency and gloss are good and have a good The plasticity, impact resistance and dimensional stability, chemical stability, good gas barrier properties; soft touch. Nass, Blue Moon, Kaimi, Watson and other companies and brands of shower gel, skincare products, and cleaning products have used PET containers.
The report also stated that this trend will continue to develop in the coming years, which is also one of the main reasons for the rapid increase in the number of plastic packaging. Other favorable factors also include some new trends in market development, such as the widespread use of portable product packaging and certain special product types (such as cosmetics and sunscreen products); the prosperity of male cosmetics and anti-aging products will also be Plastic packaging brings more opportunities for development. In addition, as consumers pay more attention to ecological environment protection, many daily chemical companies have begun to pay attention to environmental protection issues. They also consider environmental protection issues in the selection of packaging materials and consider whether these materials can be used. Recycled. To develop green packaging, we must consider: Emphasizing the development and replacement of packaging materials, developing environmentally friendly materials in place of traditional materials, attaching importance to the recycling and reuse of packaging waste, actively adapting to global green consumer fashion, and promoting the development of commodity packaging towards “green packagingâ€. The environmental protection-conscious consumer concept will also promote the further prosperity of plastic packaging.
As many industry professionals have predicted, the packaging of cosmetics and detergents needs to be both protective, functional and decorative. The Trinity is the future direction of packaging development. Plastic packaging materials will undoubtedly have greater advantages. For example, the packaging industry has been working hard to develop a packaging product that can effectively protect the content's functionality while also satisfying luxury and novel appearance needs. The plastic containers produced by using the multi-layer co-extrusion blow molding technology can meet the above two requirements. She allows plastics of different properties and types to be co-extruded together and molded at one time. The products integrate the advantages of various constituent materials to satisfy high-grade cosmetics. Detergents' requirements for barrier properties. Completely shielded from light, air, and avoiding cosmetic oxidation, it has wonderful visual effects and a unique feel on the outside by kneading different kinds of plastics. In addition, the advantages of plastic containers have always been light weight, strong and easy to produce. With the development of plastic technology, plastic products have once again achieved the transparent characteristics that were only found in glass. PETG is easy to be colored, and after anti-UV treatment, the transparency remains unchanged and there is a possibility of gradually replacing the glass bottle. Development of various functional plastic containers, focusing on the use and development of new materials and new technologies to meet the needs of different grades of product packaging and consumer needs, such as UV-resistant HDPE plastic bottles, etc., for the packaging of cosmetics and detergents, with Great development prospects.
Looking ahead, the report emphasizes that the industry is also facing many challenges, such as price pressures may lead to shrinking profit margins of the industry; more and more multinational companies’ pursuit of global expansion and packaging industry consolidation may also hit small and medium-sized plastic packers.
In general, opportunities and challenges coexist. The road ahead of plastic packaging is not smooth, but it will surely be bright.
Future: Plastic bottles will be the focus of care product packaging market
It is predicted that the current value of the personal care product packaging market is 3.04 billion U.S. dollars, and its revenue is expected to grow to 3.97 billion U.S. dollars in 2012. This is mainly due to some remarkable achievements in plastic bottles in this field. After further detailed analysis of this data, we found that plastic bottle packaging accounts for 2.73 billion U.S. dollars worth of market value. By 2012, this number is expected to increase to 3.6 billion. This shows the importance of the plastic packaging market.