Furniture purchase is the highlight of the late decoration. In addition to buying furniture, have you ever thought about renting furniture? This year, the furniture market in Shenzhen has a rental business based on credit and lending relationships, so that furniture can be rented out. However, in the Nanjing market, renting furniture is a new thing, it seems that businesses and consumers are not too much to buy. Renting furniture business in the field The reporter learned that Shenzhen's rental furniture service is a new model introduced by the furniture city. As long as consumers have a credit card of their designated bank, they can realize “zero down payment, zero interest, zero handling fee†and move their favorite furniture. Return home. Consumers who rent furniture must pay rent monthly, and the rent is 2.5% of the total rented furniture. After the lease expires for 2 years, the price of the renewal is 10% off. In addition, the longer the lease period, the more favorable the discount. After 5 years, the furniture city will give the furniture to the consumers with a nominal 1 yuan. According to this rented furniture business, the reporter calculated that, taking a 2,000-yuan bed as an example, according to the rent as 2.5% of the total rented furniture, a monthly rent of 50 yuan will be paid. And their rental time is 2 years, so it will cost 1,200 yuan in 2 years. If you finally want to turn this piece of furniture into your own, you have to rent it for 5 years. The rent for 5 years is definitely over 2,000 yuan, which is more than the price of this bed. "This kind of furniture rental service is to enable consumers who are not well funded at this stage to enjoy high-end furniture products," said the staff of the furniture city in Shenzhen. Nanjing store does not have furniture rental The reporter interviewed several home stores in Nanjing, such as Hongxing, Yuexing, Yonglong, and Gaoli Furniture Port, that they did not carry out family furniture rental business. Some furniture brands such as Gu Jia, Chivas, etc. do not have such services. Why not push such services? "The main problem is the pricing of renting furniture. The rent pricing is high. Consumers don't think it's worthwhile. They don't choose to rent rather than buy. But if the price is low, the merchants will not be able to recover the cost because of furniture leasing. It is a long-term behavior, and there must be wear and tear. And how should we deal with the old furniture after the lease expires?†Mr. Li, the head of a solid wood furniture store in Yuexing Home, told the reporter. A person in charge of Wing Lung Home said that the leasing business will drag the company's capital chain cycle for a long time. This is also one of the issues to be considered. "The leasing business, the cost of the initial investment is high, the capital pressure is high, in addition, Logistics is also a big problem. The cost of distribution furniture logistics is too high, and the rental price can't be lowered naturally. This makes it difficult for us to rent furniture services." Most consumers don't buy too much. What is the attitude of consumers about the new thing of renting furniture? The reporter interviewed several decorators. Mr. Wu from Zijin Nanyuan said that if he is based on the rented furniture model in Shenzhen, he will definitely not choose. “It seems cheaper to charge the rent according to 2.5% of the value of furniture every month, but if it is rented for a long time, it is not worthwhile. The rent for three years is almost 90% of the price, the general sales price is almost this price. Although the merchant said that the rent can be purchased for 1 year in 5 years, but in 5 years, it is almost 1.5 times the original price. Not worth it. ." Xiao Zhu, a fresh graduate who has just graduated for two years, is now renting a house. She said that she would not consider such a rental furniture business. "I usually rent a house with basic furniture. If I want to buy furniture, I will buy second-hand furniture directly. The price is even more. Cheaper and more suitable for us renters." Store joint bank trial water payment "It is understood that the US home lease has a market of 44 billion US dollars, while China's home market is 740 billion yuan, but the rental market is almost zero." An industry source said that although the furniture rental market has some Miaotou, but to truly form a large-scale market, it is still difficult. However, although the furniture leasing business still has a long way to go, some stores have already cooperated with banks to carry out installment payments. For example, Red Star Macalline Kazi Store once bought the home building materials in June with the introduction of “zero down payment and zero interest†installment payment in June. "We don't have a special furniture rental business. But renting furniture in the field is actually similar to installment payments," said Red Star Macalline staff.
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