A few days ago, a consumer responded that he bought a certain type of water heater at Dazhong Electric Appliance for 4,500 yuan. As a result, he saw the same model product marked "Special 3,500 yuan" in another store. The consumer said that the clerk of Dazhong Electric has promised to himself that the price of the store is “the lowest price of the yearâ€, and if there is a lower price than the store, the price difference can be compensated. The consumer is confused: Is the 3,500 yuan found now the lowest price? In the marketing activities of home stores, home improvement companies and furniture and building materials brands, the concepts of “most benefitâ€, â€œé’œæƒ â€ and “the lowest in the whole city†frequently appear, and the marketing activities with “factory price†and “base price†as selling points are also It is quite common, and in some home group buying meetings, the words "selling price" and "lowest price" are also everywhere. However, whether the reserve price is the lowest price has long been a question for many consumers. The concept of “floor price†in the home industry Through investigations, it was found that such "base price" propaganda began to appear intensively through the "Golden September and Silver 10" gimmicks. The “Top Alliance†of China's home building materials that will be held on September 15th has already produced a poster with the words “factory direct supply price, lower than the national day, unprecedentedâ€. Not only that, even in the general stores, "special offer" and "selling" products are everywhere. Visited the Green Xin Home Building Materials Supermarket in Beijing's West Fourth Ring Road. On the first floor of the Moen counter, the staff said: "The 'lowest price' of the store is not reliable. We get the goods from the manufacturers, the rent is cheap, and the price is cheaper." An industry insider who did not want to be named said that in the home furnishing industry, the "base price" propaganda strategy is mostly gimmick, and the credibility is not great. Since household products are not fast-moving consumer goods, consumers will rarely know the price in advance if they do not have a demand. After the purchase, consumers are not too concerned about price changes. He said: "A lot of brands in the holiday promotion is usually to take out a few products to make specials, the real price, support price comparison products, mostly tail or outdated models, it is difficult for consumers to find the same product elsewhere." Liu Chen, secretary-general of the Beijing Home Furnishing Industry Association, said: "The same price of the same brand in a certain market is iron law. Merchants will not cut prices because of promotions. This will lead to chaos in the price system of the whole region. Big brands will not have such mistakes. The promise of some small brands is even less credible." According to industry analysts, the “base price†propaganda that frequently appears in the market stems from the normalization of marketing activities, and merchants have to come up with such gimmicks to attract attention. Guo Wanlong, general manager of Beijing Yulong Yinuo Economic and Trade Co., Ltd. said: "The reserve price and factory price are just statements. In fact, even people who sell products sometimes have difficulty judging whether these products are worth the price, but once they arrive at such time nodes, There is no consumer patronage to make a promotion, so the business will come up with a variety of rhetoric. As for whether it is really the reserve price, consumers still need to judge." Big brands are relatively reliable Compared with the “base price†promise that cannot be verified in the market, industry insiders said that because of the large number of stores in well-known stores, the prices of big brands are comparable, and the “floor price†promotion may be more reliable. The application of inkjet printing technology enables the tiles to restore the realistic natural stone texture, color effect and grand decorative effect. The product has a strong three-dimensional effect, natural texture, simple and varied, and delicate texture. Moreover, the material of the product is superior to natural stone, and the weight is light, which effectively reduces the bearing capacity of the building; the surface of the product has anti-fouling layer, is not easy to absorb dirt, and is durable, which makes up for the high weight of natural stone, difficult to clean stains, insufficient elasticity, and difficult construction. High cost and many other defects. Compared with dry hanging of stone, it also has the advantages of low cost, convenient and safe. The launch of inkjet technology has opened up a broader space for the application of exterior wall tiles. The difference between inkjet exterior wall tiles and ordinary exterior wall tiles is reflected in many aspects, such as the quality of the product, the performance tension of the product, the technical requirements of the product, and the added value of the product. The most important of these is the added value of the product. The reason why the company produces inkjet façade bricks is because the added value of ordinary products is so low. The profitability of ordinary products is very low, coupled with various vicious competitions, it can be said that there is no profit at all. To break this bottleneck that has bound the company for a long time, only by making competitive products will it have competitive advantage and profitability. From general exterior bricks to inkjet exterior bricks, this is a historic major change for ceramic companies. This change is not only reflected in the technical aspects of the product and product quality, but more importantly, a change in sales philosophy and sales model. Inkjet exterior wall tiles have injected new vitality into the exterior wall brick market, creating new sales growth points for ceramic enterprises. This is very gratifying, but with the gradual popularization of inkjet technology, inkjet exterior wall tiles There are also some problems that need to be solved in the market. Inkjet boom In 2012, with the rise and popularity of inkjet printing technology in Gao'an production area, the speed of product transformation and upgrading in Jiangxi Gao'an production area was particularly alarming. In 2012, almost all the tile manufacturers completed the upgrade process from ordinary tiles to inkjet tiles, and some antique brick manufacturers also smoothly transitioned to the production stage of inkjet full glaze. At present, this upgrade is still going on, and the exterior wall tiles, which have always been known for their low value-added products, have begun to catch up with the popularity of inkjet. Previously, most of the products produced in the Pan-Gao An producing area did not differ. The emergence of ink-jet exterior wall tiles gradually broke the pattern of serious homogenization of products. In 2013, Gao'an production area began a new round of capacity expansion. The new round of expansion is not only the rapid increase of production, but also the duplication of the same type of products. Repeated construction will make most of the products produced by most manufacturers different, no difference. Such a large number of similar products will intensify competition in the end market and cause the market to fall into chaos. Some ceramic companies have used inkjet printers to build inkjet exterior brick production lines, adding value and competitiveness to their products. Some insiders said that in order to realize the inkjetization of the exterior wall brick production enterprises in Gao'an production area, as in the case of many inkjet enterprises in the production area, as long as there are some external wall brick enterprises, the Pangao'an production area When the exterior bricks enter the inkjet era, they will no longer be on paper. In the Fujian area where the main wall tiles of foreign countries are used, the application of inkjet technology to the production of exterior wall tiles is no longer a novelty. According to industry sources, there are more than 40 inkjet production lines for exterior wall tiles in Fujian. In September 2012, Fujian's first exterior wall brick inkjet production line was officially put into operation in Jinjiang Sanfa Ceramics Co., Ltd., which opened the market for inkjet technology for exterior wall tiles. The upgrade of the exterior wall brick industry has also taken shape. Because the inkjet machine used in the production of exterior wall tiles is the first in Fujian, the news from Sanfa Company's decision to produce inkjet exterior wall tiles has been transferred to the production line, inkjet installation and commissioning has been subject to Quanzhou exterior wall tiles. The concern of the production company. Shortly after Sanfa Ceramics successfully put into production of inkjet products, several exterior wall brick manufacturers such as Nan'an Xiejin Ceramics Co., Ltd. and Jinjiang Ruicheng Ceramics Co., Ltd. launched inkjet devices and launched inkjet products. In 2013, the entire inkjet exterior wall tile of Quanzhou production area entered a period of rapid development. Fujian Nan'an Xiejin successfully applied inkjet technology to small-scale exterior wall tile production. The first inkjet exterior wall brick production line was put into large-displacement production. The traditional exterior wall tile glaze performance has a qualitative leap, which can be achieved with natural Stone is comparable. With the successful launch of Nan'an Xiejin inkjet exterior wall tile, inkjet technology will soon be popularized in Quanzhou exterior wall brick manufacturing enterprises. Quanzhou is the main production base of my foreign wall tiles, and the future of inkjet exterior wall tiles will usher in greater development opportunities. In addition, the data shows that Guangdong Zhuhai White Rabbit Group has put into production two exterior wall brick inkjet production lines; Hubei Butterfly Spring Ceramics has also put into production two exterior wall brick inkjet production lines. Ceramic enterprises in Jiajiang, Shandong, Zhejiang and other places in Sichuan are also introducing exterior wall brick inkjet production lines, which has set off an inkjet boom in exterior wall brick manufacturers. "Create a comfortable bathroom space", "the elegance of the country," "forever the pursuit of warmth", "bath in the sea breeze and the sun, every day is like a honeymoon"... a variety of bathroom slogans are dizzying , or beautiful, or refined, or concise, or poetic, has made consumers the first impression of the brand. A good slogan can effectively enhance the brand's image in the minds of consumers, enable consumers to generate purchasing desires in a short period of time, form a general preference for brands, and even change past consumption habits, becoming a loyal customer of the brand. Therefore, a catchy and vivid slogan plays a vital role in sourcing companies to seize market opportunities. Different styles, each has its own merits "When the smoke is dry, life begins from the kitchen", "water flows through here, and there is time to flow together." Kohler bathroom slogan left a very deep impression on the author. Kohler, who focuses on the "art" selling point, has always emphasized the connotation of art culture as described in the slogan. Kohler Art Exhibition has long enjoyed a good reputation in the industry. The brand slogan of Quanyou Sanitary Ware “Green Sanitary Friend†will spread “green culture†as corporate social responsibility and spread the corporate spirit of “water saving, energy saving, green, environmental protection, green consumption†and other people in harmony with the environment. In order to promote the progress of human sanitary wares, we have won the reputation of “Top Ten Brands of Sanitary Ware†and lead the industry with “greenâ€. The original slogan of Oulusha Sanitary Ware is “the road to global bathroomâ€. Nowadays, the brand has entered a new rapid development cycle and needs to upgrade the packaging of the company and brand image. To this end, the company issued an announcement to collect excellent advertising slogans from the whole society. As of November 10, the event received a total of 2,400 online manuscripts and is currently in the publicity phase of the manuscript. The author consulted the relevant websites and found that there are many excellent slogans. Such as "smart quality, bathing the world", "smart · still - private space, to the United States - Yi Yi life", "Ruizhi inheritance, reputation (bath) long-term", "bath of the quintessence, Rui taste "The same choice, the same enjoyment", and so on, there are even poems "Ou Lusha, voted to be elegant; cold and summer, since then, meet Oulusha; Run Yuze world, happiness Oulusha ". In addition, Shanggao bathroom "fashionable bathroom, fall in love with life", Hualin sanitary ware "enjoy the golden canon bathroom, taste the wonderful life", Shunuo sanitary ware "smooth, environmental commitment" and so on have shown some of the company's brand culture. Looks like the trend, it is difficult to show the characteristics Although the slogan produced by each bathroom company has its own merits, it is not difficult to find out after careful reading. There are not many slogans that can truly highlight the characteristics of the company. Many companies have a follow-up phenomenon between the slogans. That is to say, "the advertisement of the Dongjia is well done. On the second day, the Xijia immediately draws the gourd, and the soup is not applied to the brand." For example, around the theme of “healthâ€, there are more than 10 different slogans such as “New Concept of Healthy Bathroomâ€, “Healthy Life, Wonderful Deductionâ€, “Healthy and Environmentally Friendly New Lifeâ€, “Healthy Life, Comfortable Enjoymentâ€; The word "life" has "art life, enlighten life", "fashion taste, enjoy life", "make life more comfortable", "cross technology, create a better life", "natural and casual lifestyle, give You are a space for the soul" and so on. There are also slogans around the central words such as "enjoy" and "future", which are too numerous to mention. These slogans seem to be different, but they are not much different in nature. They cannot withstand the consequences and cannot attract the full attention of consumers. Many consumers have lost interest and purchase desires because of some empty and repetitive slogans, and the company has lost some of its customer resources. Blind with the flow, the same theme During the visit, the author found that “low carbonâ€, “green†and “environmental protectionâ€, these popular words are also popular in the sanitary industry. Most sanitary companies will use this as a new product or introduce product features to consumers. The biggest selling point. It is true that as an important trend in the development of contemporary sanitary ware products, green and environmental protection should indeed attract the full attention of business managers, but not all sanitary products can open the market. The concept of low carbon has long been accepted by many consumers, and the frequently appearing words are likely to make the publicity effect greatly reduced. UY hydraulic cylinder for metallurgical equipment. This product is the standard product of heavy machinery enterprises, and the standard number is. JB / zq4180-1997.
Smelting, casting and rolling, transportation, transportation, power and other equipment.
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Technical characteristics
Reliable work, impact resistance, pollution resistance, suitable for high temperature, high pressure, harsh environment
Impact-resistant hydraulic cylinder
Anti-pollution hydraulic cylinder
Hydraulic cylinder for metallurgical equipment
Application field
Type
Size(mm)
Class
Max. Flow
Nominal Flow
Transitional Flow
Min. Flow
Min. Reading
Max. Reading
m³/h
L/h
m³
LXSGZ-15E
LXSGZR-15E
15
B
3.125
2.5
50
31.25
0.00005
99999
40
25
32
20
25
15.62
LXSGZ-20E
LXSGZR-20E
20
B
5
4
80
50
64
40
51.2
32
40
25
