Kang Nai Deng Li Xiaopeng: Reduce costs to meet low-end demand

Welcome to the housing policy: reduce costs to meet low-end demand

[Reporter]: Hello, Mr. Li! Do you think that the popularity of Guangzhou Furniture Fair this year is cold and hot compared with previous years?

[Li Xiaopeng]: I think this year's exhibition is colder than in previous years. This should be the result of the overall impact of the overall market environment, real estate regulation and control, and the decline in consumer spending power. The main affected areas are first- and second-tier cities, but compared with the three-fourth. The magnitude of the rise in the line cities, the decline in the first and second tier cities is even greater. In addition, due to the rapid expansion of the entire home market, the resistance of the entire terminal dealers is relatively weak.

[Reporter]: Many countries have introduced the policy of affordable housing this year. Has Conraden taken corresponding measures against the policy of affordable housing?

[Li Xiaopeng]: Yes. Since Conraden has a total of four series of products, the full leather series and leisure series are high-end products, and our additional series of telescopic series and bedding series are mainly targeted at the third- and fourth-tier cities and affordable housing. The fabric sofa is the main one, so it is more affordable than the leather sofa in terms of price, because it is more suitable for small-sized households and younger consumers, to meet the needs of consumers in affordable housing.

Conraden Integrated Communications Manager Li Xiaopeng

Safeguarding safety: the first original filling and odor-absorbing material

[Reporter]: Just past the 315 security theme, does Conraden take practical measures in this regard to avoid product safety problems?

[Li Xiaopeng]: Because Cohenden mainly produces sofas, the materials used are mainly glass metal and soft body, so many consumers worry that the formaldehyde problem is basically non-existent.

On the other hand, for the problem of the large taste of the leather sofa, we chose a unique filling material - using bamboo charcoal, soy sponge to fill the sofa, which is the first original in China. The bamboo charcoal in the filling material can absorb the odor of the leather. The wood material of our sofa is Italian eucalyptus. The combination of the two is very effective for indoor purification. The decoration odor will also be absorbed, especially bamboo charcoal. This is also the core technology of our product production in the past two years.

[Reporter]: So it is said that Conraden is also reminding consumers that the heavier the sofa, the more unsafe it is?

[Li Xiaopeng]: It can be said. Especially leather sofas, so remind consumers to choose a small odor when choosing a sofa. After purchasing a leather sofa, be sure to keep the room ventilated within 3 to 4 months and disperse the odor.

Reassuring consumers: 360° full display of product materials

[Reporter]: After the Anxin poison floor incident, many consumers feel awkward about product selection. Does Conraden give consumers some practical promises in pre-sales and after-sales service?

[Li Xiaopeng]: Yes, it is not enough for the technical level to rely solely on us. At the terminal store, we will give consumers a detailed explanation of the core technology of our sofa. On the storefront, we will also display the materials used, the type of individual enamel wood separately; the sponge inside the sofa, the spring technology All-round display, consumers can smell, can touch;

In addition, for the current consumers are most afraid of encountering, some manufacturers use inferior sponges or moldy wooden frames, but they suffer losses because the materials are not visible inside. We use the terminal material display to support the core technology, and cut the cross section of Connaught's sofa so that consumers can see the structure inside the sofa, so that consumers can feel the inner part of the product.

After-sales, we have a dedicated 400 free customer service phone, you can directly contact the after-sales department. In the event of a consumption problem, we will respond promptly and instruct the local dealer to handle it as soon as possible. If the dealer refuses service or is complained by the consumer, we will impose penalties on the dealer. According to different situations, the headquarters will also personally send people to visit the door. This is our commitment to consumers.

Extension Mobile Internet: Conneid, always at the forefront of the times

[Reporter]: What do you think are the conditions for enterprises to use mobile terminals?

[Li Xiaopeng]: First of all, there must be software support, and secondly, there must be good ideas to integrate into the product itself. We are constantly trying and working with professional media and organizations. We sincerely hope that Pacific Home Network's IPAD magazine can really help consumers and manufacturers to interact better.

[Reporter]: Ok, thank you very much for accepting our interview today!

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