Wine package dispute: bottle or box, process tangled

Some German companies and consumers have played psychological tactics: noble glass bottles? Then I put down my body and put out boxed wine and canned wine to make it look like a drink. Don't you buy it? In the wine market, most of the wines are elegantly packaged and expensive, and they are considered as the “intense” and “high-end” incarnations. Naturally, it is difficult for the wines to compete with the “communist” beers.

German wine companies introduced canned wines.

Blumke, a spokeswoman for a beverage packaging company, favors canned wine. She said that the cans are airtight and can effectively block light and air. For many drinks, it is the best way to pack.

The boxed and canned wines introduced in Germany are highly praised by people in the industry. They think that such new packaging can effectively protect against light and oxidation, reduce the factors that are not conducive to wine storage, and are more environmentally friendly than glass bottles.

Boxed cans are convenient and environmentally friendly

A few days ago, the wine network dealer hauswein.de in the German capital Berlin launched a number of plastic boxed wines.

Both red and white wines are filled in a square plastic box with a specification of 3 liters per box. There is a wine tap on the side of the box and the switch is convenient (right).

However, because the box is not transparent, the light is somewhat indistinguishable from the outside, so look at the label on the box.

German Wine Society expert Ernst Bischner praised that from a technical point of view, plastic boxed wine is a good way to pack.

The German news agency quoted him on the 18th, saying that compared with traditional glass bottles, this kind of packaging is easier to pour, and in some cases it has advantages. “For example, I only want to drink a small glass of wine at night and the rest of the wine Stay in the box to keep it well and not be oxidized."

The new bottle of old wine had to be mentally closed

Boxed and canned wines have been introduced in Germany for some time, but it seems that it will take time for consumers to accept them.

Bischel said that in the eyes of the Germans, plastic boxes contain mostly cheap wine.

Marcus Hein, chief executive of hauswein.de, also said that plastic boxes are easy to give consumers the illusion that wine quality is not good.

In fact, the "new bottle" still sells "old wine." Bischel said that at the moment consumers should be “psychologically isolated”, there is no problem with packaging technology, and there is no problem with the quality of wine.

Hein's idea is that if the famous wine producers in Rhineland-Palatinate and other places are willing to accept new packaging, then high-quality wine can help consumers get out of their misunderstandings.

Positioning young people to sell fire in Russia

However, Bischer also admitted that the new packaging does affect certain qualities of the wine, mainly scent.

For wines, the scent is as important as the taste, which is why some consumers have concerns about new packaging when they buy wine.

However, these manufacturers who produce new-wrapped wines are very clear that only the connoisseurs only taste wine, and most young people do not care about this. Bromke said: "So they are targeting young people for sales."

The best-selling canned wines on the German market come from an Australian company. Its success may be thanks to the lock-in of young consumers, and to the United States socialite Paris Hilton to take a product ad.

There are also some German wine companies that have begun to enter the international market. A canned semi-dried wine called “Elsa” has been sold on the Russian market. The target consumer group is 25 to 35-year-old fashion women, who sell 40 million cans a year.

Bloomwick is optimistic about the prospects for new packaged wines: "Although there are only niche markets, we still see growth potential."

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