Foreign Publications Lookout Super Bookstore: Where are our gaps?

In early September, at the beautiful West Side, there appeared a large-scale domestic book supermarket, Zhejiang Book Building. This is a bookstore carrier built with a brand-new concept, covering an area of ​​nearly 10,000 square meters, with more than 160,000 varieties on shelves. More than 130 salespersons account for more than 90% of college students, and 50 computers in the audience can help readers quickly find what they need. books. Even more commendable, the Book Building welcomes readers to study here. If you are tired, you can go to the leisure bar on the second floor for a drink or a meal at the Zhejiang Wenhua Hotel in the same building. You can even open a four-star standard room in the hotel to allow you to revisit the next day. !

Yes, when we are still counting down for China's accession to the WTO, we have heard that the Chinese government plans to allow Australian News Corporation and AOL-Time Warner to enter China's domestic TV market in an appropriate manner. We have also seen from the newspaper that some provinces have purchased gas stations on both sides of the national highway and provincial road at high prices in order to compete with foreign oil companies after joining the WTO. Similarly, the famous foreign book chain stores are not far away from us. We can no longer be prepared!

What exactly does the world’s largest bookstore, Barnos, do? We cannot describe each bookstore because it is difficult to travel to more than 900 stores. However, we are convinced that what we saw in a Barnes & Noble bookstore in Philadelphia, USA, is a good example.

Indeed, Zhejiang Book Building is close to the management and management level of Banno Bookstore. Because its business area, variety of shelves, and computer searches have been comparable to those of Banno Bookstore, it is always “a little bit” different from the Barnes & Bookstore.

In Barnes & Noble's luxury bookstore in Philadelphia, we can all feel that the following bits and pieces.

Respect the reader: Whether it is a student with a shoulder bag or a civilian employee with a portable briefcase, in the Barnes & Noble chain stores, all are free to go and get what they want, without worrying about saving. Moreover, there are no instruments such as anti-theft detectors at the bookstore outlets. In the early days, a company took the initiative to come in and would like to install a big shot for a bookstore in the United Kingdom, the second largest book chain in the United States, in Boulder, in order to identify whether there was a pilfering culprit recorded by the police station. This caused a great uproar because the people Infringement of personal privacy. Usually, reading books at the Barnes & Noble Bookstore does not feel that there are many salespersons walking around you, leaving you with no sense of peeks, especially reading books on medicine and sexual knowledge that people in the country think are not amiable.

Academic flavor: Whenever a new book by a famous scholar or famous writer is published, the bookstore organizes authors and publishers to give lectures at various stores in the chain, or on Saturdays or Sundays. The readers who bought the book are the audience of the lecture. At the lecture, not only the background of the book but also the contents of the book should be discussed. Readers or critics, or continue to write, talk about everything. Some reward activities were also introduced at the meeting. Every time a scholar publishes a book, the lecture also becomes an academic lecture, which enables readers to listen to the lectures of big scientists in bookstores. The author-reader's friendship activities have brought the authors and readers closer together, especially the well-known famous writers. They are also the subject of readers' fevers. Their new publication conference is often the climax of book sales.

Staff: If you study several large book chains abroad, you will find that there are only 30 people on average in each bookstore. Entering the Encore discount bookstore in the business district of Philadelphia, the business area is not less than 1,000 square meters. It is divided into two floors and only 4-5 salespersons. In addition to the entrance and exit of the two receipts and packages, other salespersons are helping readers find books. On the second floor, a few hundred square meters of business area, there is no salesperson unless you need a salesperson to help. Even at Barnes & Noble's luxury bookstore in Philadelphia, the largest number of salespersons are at the bookstore entrance and exit, smiling faces or receiving, packing, and giving gifts. Other salespersons are constantly carrying books and finishing books. Unlike most of the domestic bookstore salesmen standing there, it seems like "watching" readers.

There are many varieties: each bookstore not only has more than 100,000 book varieties, but also sells more than 2,000 kinds of periodicals, more than 100 major newspapers, and many cultural articles. There are many varieties, mainly relying on the reasonable arrangement of bookshelves. Except for special advertisement propaganda, all books are put on a single booklet, and the export department at any time informs the salesperson in the store to supplement the books that have been sold. Bookshelf varieties are arranged according to the reading frequency of readers. The middle bookshelf has more than five floors, and the bookshelf on the side has eight more floors. There are ladders available.

Discounted sales: All books that are on the best-selling books of The New York Times or Publishers Weekly are discounted by 50%. The new listing novel is also a 10% off sale. In addition to selling original books, the bookstore also publishes some bargain books in due course.

Convenient and convenient: From the second floor, there are wooden floors and carpets, so readers can study anywhere. In addition to the coffee bar on the second floor, readers either buy ready-made drinks or eat out the food they bring with them and eat while reading. And in addition to the hum, the store is quiet, like a library reading room. There is also a special children's department in the third grade. The parents of the times usually look after the children, tell stories and do the game. Every time a good children's book is listed, children will perform special activities. When they sit there, they are filled with elated children, and on the other side are full of happy parents.

Of course, some bookstore features cannot be formed in China for a short period of time. This has a lot to do with the quality of Chinese people. For example, toilets in foreign bookstores are very clean, and they can wash their faces and drink water. When going to the toilet, people outside the door who are two meters away from the door are reading books. You can't see them waiting in line. You don't see them waiting in line at the toilet. In the bookstore, as in other public places, everyone speaks softly, lest they prevent others from reading. It is said that bringing bags into bookstores may not be resolved in the country for three or five years. Foreign book chains may not be able to maintain this characteristic by entering the Chinese market.