Stepping forward to meet the transformation of Chinese periodical culture in the new century

/ December 31, 2023

The historical process of Chinese journal culture is not synchronous with the century. It was the first century from the publication of the first Chinese periodical “Study of the Worldly Statistics” in 1815 to the eve of the May 4th Movement. The 1960s and 1990s were two stages of growth. Marked by the publication of "New Youth" and "Science," 1915 is the dividing line between the two centuries. The May Fourth period, the 30th century and the new period in the 20th century were the three stages of the development and initial prosperity of the periodicals in the second century. The next 5-10 years will be the transition period of Chinese journals and the eve of the third century. The advent of the new century will begin with the emergence of iconic journals, iconic figures and iconic institutions. The iconic figure is an individual and should also be a group. It is based on the professional journal managers, and is based on editors and publishers. His sense of historical responsibility and the sense of mission of the Chinese journal culture and journal industry are his soul. The merging of the three roles is the main guarantee for the turbulent situation. The iconic institutions of the new century are no longer magazines of the past, but periodical groups or journals-based media groups. If import and introduction are the theme of the first century journal, national salvation and cultural awakening are the themes of the second century. What is the theme of the third century? If we say that the rapid development of science and technology in the new century has intensified social changes and there is no consistent theme of the century, what is the theme of the first half? That is to rebuild the order of journals and promote the great rejuvenation of Chinese culture.

The transformation of journals in the century is an inevitable law for the development of the history of journals, and it will never be based on human will. The dramatic transformation of the media environment and the ever-increasing strength of journal productivity factors are bound to contribute to the revolutionary changes in journal production methods. The periodical differentiation, reorganization, and restructuring of the periodicals affected by the industry restructuring are the normal phenomenon in the transition period. The integration of print media and online media, the strong penetration of the economy and the conscious introduction and pursuit of culture in the journal sector are the driving forces for the continued acceleration of the development of journals in the new century.

The obvious changes in the transformation of journals in the new century are as follows:

Industrial model display operation. With the market as the leader, the concept of periodicals guided by the rejuvenation of the Chinese culture will become the rational consciousness of all potential and pursuing managers. On the basis of confirming the journal industry's function and approving the journal's product attributes, the journal owner and operator are optimistic that it will also target the secondary sales of journal products and advertisements, and use this as the core to establish the journal's industrial model and business operation system. The reasons for the pursuit of profits are worth mentioning. The history of the 100-year periodicals is worth mentioning. The industrial model and commercial operation will be market-oriented and refined in order to maximize the benefits. From the point of view of time, it has reached the highest level in history. From the perspective of space, it is close to the world standard.

Perfect periodical regional market. Journals are the product of the development of urban civilization to a certain stage. The periodical market in the new century will surpass the limits of the provincial boundaries. It will be centered on large culturally developed cities, and will use communication lines as a link to radiate small and medium-sized cities and developed townships. Although this kind of regional market is only present in the fuzzy judgment of some publishers, a few market researchers are in the mind. From the current situation that there is no "field" in the "city," or a small "field," but no big "city," it will take some time before the formation of a well-ordered regional market will take time, but it is inevitable. For this reason, there is no foundation for the periodical group and there is no battlefield for foreign forces. Therefore, the control of regional market power has become a strategic factor for the main market of new century journals. Whether to play a small role in a large market or a small role to lead the big market, current publishers and journalists in the “field” and not in the “field” should reposition themselves. According to statistics, the possible regional market pattern is centered on Beijing, Wuhan, Xi’an, Shanghai, Guangzhou, Chongqing, or Chengdu, forming the markets of North China, South China, Northwest China, East China, South China, and Southwest China respectively. Non-human cutting is based on the economic level and regional culture. It is also not a prison for painting, cutting the market connection with other regions. Instead, it aims to strengthen the specificity of journals and editions and maximize the development of the advertising market.

Fully discovered the laws of the journal. The current periodical market can be called an unprecedented scale. The formulation and revision of the journal paradigm, the deliberation of the market rules and the mutual observance of the journalism are the issues facing both the journal industry and the theoretical community. As the market shifts from exuberant to rational, the journal community will enter the stage of comprehensively discovering the laws of journals. As far as the periodical industry sector is concerned, it mainly grasps the operating rules. It consists of three parts: the law of journal editing with information processing and content planning as the core, the publishing law with the periodical product manufacturing as the core, and the sale of products and media (advertising layouts). ) as the core of marketing laws. In the next 5-10 years, it cannot be expected that each publisher will use the rules and rules to make a license every time. Because the market has great potential, individual risk-takers will inevitably beat up, but this short-term behavior will be a scientific journal for the new century. Spit it. Of course, rational thinking and criticism of such irrational periodical phenomena has become a necessary link for the comprehensive development of periodical laws. The maturity of Chinese journal theory is one of the signs that the Chinese periodical market is mature. I really hope that the journal theory of the middle of the 21st century will be recognized by the society and recognized by the industry.

The dawn of the new century in the journal is on the horizon, and the bells are seldom heard. The journalists of the new century are struggling to catch up. Steadily and quickly, innovation and innovation. It is imperative to build and improve the virtuous circle of the periodical market operations as a countermeasure against periodical issues in the transition period. Today's periodical circles are immersed in content editing and publishing. They are "middle traders" in the "suspended state". They have long neglected the research and development based on market demand information, and the sales network terminals have surrendered to each other, or they have nowhere to go, This has become a fatal injury to China's periodical voyage. Completing the docking of R&D information starting point, product manufacturing, and sales network terminals in order to form a rapid and effective industrial operation system is a breakthrough in transition. From the competition in the early period of the new century, the competition of the scale of the media and the strength of the industry was an external manifestation, and the intense competition for information resources and journal talents was the core of competition. Of course, competition can be implemented in this way and the Chinese journal industry will be revitalized and promising.

Snap Slim Light Box

Snap Slim Light Box

1


2


3

FAQ
Q: Are you a trading company or factory?
A: We are factory.

Q: What is the MOQ?
A: No MOQ required normally, that means you can always ask for a sample first. But remember the sample freight is at your own cost.

Q: Do I have to have a design to inquire?
A: Yes! A well made design/artwork is the most helpful thing to get an exact quote. However, if you really do not have a design...just let us know your idea, we'll cover it.


Backlit Poster Holder,Beer Light Box,Advertising Light Box,Snap Slim Light Box

Chengdu GodShape Sign Co., Ltd , https://www.signsgs.com

You may also like